EXO Travel Group has signed a Memorandum of Understanding (MoU) with Elaf Group, a leading hospitality, travel and tourism brand in Saudi Arabia, to create a joint tourism venture partnership in Saudi Arabia.
EXO Saudi Arabia will become EXO’s tenth destination and will offer bespoke travel programs showcasing Saudi Arabia’s little-seen natural, cultural and historical wonders in major destinations throughout the Kingdom and, in doing so, will capitalize on the incredible opportunities and potential of Saudi Arabia as a burgeoning tourism destination. The official launch is tentatively set for November 2022.
According to EXO Travel CEO, Hamish Keith, Saudi Arabia is the next big story in travel and an exciting growth opportunity for EXO Travel. We see enormous potential in a destination that has incredible natural beauty, unseen cultural treasures and, having just returned from a two-week trip around the country, was incredibly impressed not only by the landscapes and heritage sites but also the hospitality and warmth of the people.
Blessed with incredible attractions such as Alula, the Red Sea and many other sites, which have only recently opened for tourism, we have no doubt Saudi Arabia is a destination that will surprise and amaze travellers.
At EXO, we have always been firm believers in the power of tourism to create positive change. We believe travel is a catalyst for cultural understanding and, by opening in Saudi Arabia, we look forward to playing a role in the transformation of a country on a journey towards greater openness and interaction with the world. Having started in Vietnam in 1993 and then Myanmar in 1995, we see ourselves very much as specialists in emerging destinations.
Our purpose is to always deliver the very best experiences possible for all our travellers, our people, local communities and the planet. We actively foster sustainable development and support positive societal and environmental changes through our ethos of responsible tourism. Ultimately, our goal for EXO Saudi Arabia is to connect the country with the traveling world in a responsible way and to become the leading DMC in Saudi Arabia, the absolute reference for quality service, creative product design and excellent on-the-ground delivery. In doing so we believe we can play a part in what will be the most exciting story in the travel industry for many years to come.
Our new partners, Elaf, have vast experience in the Saudi market, and EXO’s ability to attract international tourists to the Kingdom will allow us to achieve the ambitious goals of both parties. Elaf Group CEO, Dr, Adel Ezzat shares our vision to enhance Saudi Arabia’s position on the world tourism map, generate opportunities for local job creation, and ultimately serve the country’s ‘Vision 2030’ ambitions to diversify the country’s economy through tourism.
Dr. Adel emphasized that EXO is one of the world’s leading companies in the field of international tourism experiences and a world-renowned innovator of international travel experiences. The new joint venture company with Elaf Group will help create a host of new jobs for Saudi nationals, in line with the group’s Vision 2030 objectives.
We are very excited by this new venture which marks an important step in EXO’s post-covid recovery and expansion plan. Stay tuned!
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