Your top booked destination:
Japan
Japan led the way in 2025, standing out as the destination your travellers returned to time and again. From dynamic cities to deeply rooted traditions, it offered a balance of culture, design and everyday life that continues to resonate strongly with clients. Within Japan, the Cultural Kyoto City Tour became the most booked day experience of the year, reflecting a clear appetite for meaningful cultural context, expert storytelling and encounters that go beyond surface-level sightseeing.
Your top region of the year:
Bali
Based on total guest numbers, Bali emerged as the most travelled region of the year. Its enduring appeal lies in its diversity, offering everything from nature and wellness to culture, cuisine and slow travel. Whether experienced as a single-destination journey or woven into a broader itinerary, Bali continues to deliver the kind of flexibility and richness that keeps travellers coming back.
Your top leisure hotel:
Shinta Mani Angkor in Siem Reap
Shinta Mani Angkor stood out as the most booked leisure hotel in 2025, reflecting a growing preference for accommodation that combines refined comfort with a strong sense of purpose. Travellers were drawn to its thoughtful design, warm hospitality and commitment to supporting the local community. Its popularity highlights how luxury rooted in place and positive impact continues to shape traveller choices.
Most of your clients were from:
The UK, USA and France
The United Kingdom, the United States and France emerged as the leading source markets for bookings in 2025. Travellers from these markets consistently sought journeys that balance depth, comfort and authenticity, reinforcing the value of carefully designed itineraries and local expertise. Alongside this demand, more than 50 familiarisation trips were hosted throughout the year, giving you first-hand insight into destinations and helping support confident, well-informed trip planning.
Journeys brought to life by:
1,700+ local guides
More than 1,700 local guides played a vital role in delivering journeys throughout the year, adding depth, perspective and local expertise to every experience. At the same time, 230 new day experiences and multi-day journeys were added to the portfolio, expanding what was possible across destinations. Together, these additions enriched the diversity, relevance and creativity of the itineraries you built.
Thanks to your support:
$405,240 donated
Through the journeys created in 2025, $405,240 was contributed to the EXO Foundation, supporting initiatives that deliver long-term benefits in our destinations. In total, 297,926 Travel for Good experiences were enjoyed, turning responsible travel into something tangible. Each itinerary played a role in supporting communities, conservation and more sustainable ways of travelling.
From our team to you
As we close out EXO Wrapped 2025, we want to say a sincere thank you for the journeys you’ve helped bring to life this year. Every itinerary, every booking and every experience reflects the care, curiosity and trust you place in us and in our destinations. We’re grateful to be part of the way you design travel, and we look forward to continuing this journey together in the year ahead, with new ideas, new experiences and even more meaningful ways to travel.
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