Welcome to this month’s PDU! Explore AlUla’s limited-time wellness and heritage festivals, thrilling desert adventures and private Land Rover journeys, paired with luxury stays. These curated experiences are designed to captivate travellers, enrich itineraries and offer unforgettable moments of adventure, culture and relaxation in Saudi Arabia.
Key Takeaways:
- Products: AlUla offers immersive experiences from wellness festivals and desert adventures to private Land Rover journeys at Hegra and Dadan, perfect for travellers seeking adventure, culture and meaningful discovery.
- Hotels: Luxury stays like Park Hyatt Jeddah and Nujuma Ritz-Carlton Reserve combine style, comfort and privacy, catering to FITs, small groups and high-end travellers.
- Destination News: Don’t miss AlUla Wellness Festival and Ancient Kingdoms Festival, limited-time events that offer curated wellness and heritage experiences that can be seamlessly added to client itineraries.
Product updates
AlUla Wellness Festival
5 Days / 4 Nights
This limited-time AlUla event blends adventure and wellness in Saudi Arabia’s most stunning desert setting. We love it for going beyond a standard retreat, seamlessly pairing active challenges, mindful practices and cultural immersion and making it perfect for travellers seeking both rejuvenation and meaningful discovery.
- Duathlon amid sandstone cliffs
- Sunset yoga in the desert
- Explore Hegra & Old Town
Hegra by Private
Land Rover
Half Day Tour
This curated journey offers privileged access to Saudi Arabia’s first UNESCO World Heritage Site with expert storytelling at its core. What sets it apart is how the Rawee brings the tombs and history to life which is perfect for culture seekers who value depth and authenticity.
- Discover Hegra by Land Rover
- Explore iconic Nabataean tombs
- Marvel at ancient rock carvings
Dadan and Jabal Ikmah
by Private Land Rover
Half Day Tour
Experience two of AlUla’s most remarkable archaeological treasures ideally for culture and history seekers craving immersive discovery. Its standout feature is the private Land Rover adventure with a Rawee, who brings ancient stories and inscriptions vividly to life.
- Uncover ancient Dadan tombs
- Decode Jabal Ikmah inscriptions
- Journey by private Land Rover
AlUla 4x4
Desert Excursion
Half Day Tour
This program offers a highly sellable desert adventure, combining adrenaline-filled 4×4 exploration with authentic Bedouin experiences. What makes this special is it captivates clients with dramatic landscapes, cultural immersion and a unique desert dining experience.
- Navigate towering desert cliffs
- Explore ancient rock formations
- Bedouin-style desert picnic
Hotels
Nujuma a Ritz Carlton Reserve
Red Sea
Nujuma offers an exclusive, nature-focused escape on Ummahat Island in the Red Sea. Its striking design, immersive surroundings and personalized service provide a serene luxury experience. Perfect for luxury FITs, couples and high-end travellers seeking privacy, artistry and unforgettable coastal views.
Park Hyatt - Marina, Club and Spa
Jeddah
Park Hyatt Jeddah offers a contemporary, luxury experience on Al-Hamra Corniche with stunning sea and garden views. Its sleek design, infinity pool, multiple dining venues and spa provide a stylish and relaxing stay. Well-suited to FITs, small groups and larger groups seeking comfort, views and premium facilities.
Destination News
AlUla Wellness Festival (24 Oct – 1 Nov 2025): This Festival invites guests to restore balance through yoga, meditation, fitness challenges and expert-led sessions amid AlUla’s majestic landscapes. This exclusive celebration of well-being can be seamlessly woven into curated itineraries or paired with other signature AlUla experience. Reach out to tailor it!
Ancient Kingdoms Festival: returns on (20 Nov – 6 Dec 2025) and transforms AlUla’s heritage into an immersive time journey. Guests traverse iconic sites like Hegra, Dadan and Jabal Ikmah, enjoying storytelling spectacles, archaeological tours and rare artefact displays. Contact us to weave this meticulously curated cultural celebration into existing itineraries or enrich other AlUla experience.
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