Annyeonghaseyo!
July in Korea is full of vibrant festivals, scenic escapes and cultural charm. From palace strolls to peaceful hikes, we’ve curated fresh ways to enjoy the season. Discover the warmth of Korean summer through immersive, unforgettable experiences, perfect for creating meaningful memories under the sun.
Key Takeaways:
- Products: Discover Seoul’s Royal Legacy & Modern Culture and Seoul K-Hike & K-Tradition, two immersive new tours perfect for travellers seeking authentic connections to Korea’s history, nature and way of life.
- Hotels: Unwind in serene stays across Korea, from stylish city hotels to peaceful retreats, ideal for a refreshing summer escape.
- Destination News: Looking ahead, Korea’s late summer and autumn seasons are packed with vibrant festivals: Busan Sea Festival in August, Jarasum International Jazz Festival in October and Andong Mask Dance Festival offering deep cultural immersion. Read on for more upcoming events offering inspiration for future itineraries!
Product updates
Seoul’s Royal Legacy
& Modern Culture
Full Day Tour
This immersive day experience traces Seoul’s fascinating evolution from royal traditions to contemporary pop culture, offering a rich blend of heritage, flavours and trends.
- Stroll through Deoksugung Palace and explore modern art at MMCA Deoksugung.
- Savour a local lunch and soak up the energy of Namdaemun, Korea’s oldest traditional market.
- Discover the latest in K-pop and K-beauty in the vibrant Myeongdong neighbourhood before winding down at Namsangol Hanok Village.
Seoul K-Hike
& K-Tradition
Full Day Tour
This thoughtfully curated day blends natural beauty, historic landmarks and creative experiences, ideal for travellers seeking authentic and unforgettable moments in the city.
- Enjoy a morning hike to Inwangsan for stunning views of the city.
- Visit Gyeongbokgung Palace and watch the Royal Guard Changing Ceremony.
- Guests can create a personalised Korean name seal (dojang) to take home as a unique souvenir.
Hotel updates
Owon Hanok
Gyeongju
Owon Hanok Gyeongju offers a refined hanok stay in the heart of historic Hwangridan-gil. This private retreat blends timeless Korean architecture with modern comforts, including an outdoor jacuzzi and cozy fire pit—ideal for relaxing after a day of sightseeing.
Its peaceful setting and close proximity to Gyeongju’s top cultural landmarks make it a top choice for FIT, couples and families seeking a stylish, heritage-rich experience in Korea’s ancient capital. Learn more
Kwangsu Hotel
Busan
Kwangsu Hotel Haeundae offers contemporary comfort just minutes from the shores of Busan’s famous Haeundae Beach. Ideally located near top attractions like SEALIFE Busan Aquarium and Paradise Casino, it’s the perfect base for exploring Korea’s vibrant coastal city.
With modern amenities including private balconies, a rooftop terrace, hot tub and streaming entertainment, it caters to both FIT and GIT travelers seeking convenience, relaxation and easy beach access in one dynamic setting. Learn more
GG Hotel
Gyeongju
GG Hotel Gyeongju offers modern comfort and unbeatable convenience in the heart of the historic city. Just a short distance from major landmarks like Anapji Pond, Cheomseongdae and Bulguksa Temple, it provides the perfect base for cultural exploration.
Spacious rooms with both Western and Korean-style options, combined with easy transport access, make this a top pick for FIT and GIT travellers looking for a relaxed yet centrally located stay in Gyeongju. Learn more
Stanford Hotel Myeongdong
Seoul
Stanford Hotel Myeongdong places guests in the heart of Seoul’s iconic shopping and cultural district. Just a short walk from Myeongdong Street and Namdaemun Market, it offers direct access to top attractions, dining and retail therapy.
With sleek, modern rooms and excellent transport links to both Incheon and Gimpo Airports, it’s a smart choice for FIT and GIT travelers seeking comfort, convenience and vibrant city energy in one of Seoul’s most dynamic neighborhoods. Learn more
Destination News
- Busan Sea Festival:
Dive into summer fun at the Busan Sea Festival, held from the 1st-3rd of August, along the famous Haeundae and Gwangalli beaches. This lively event offers beach sports, cultural performances, night markets and spectacular fireworks displays over the ocean. It’s a perfect way for travellers to enjoy Korea’s coastal charm and festive energy. Free admission with select paid activities.
- Jarasum International Jazz Festival:
From early to mid-October, Jarasum Island transforms into a vibrant jazz haven. Featuring world-renowned Korean and international jazz artists, this three-day event offers a mix of performances, workshops and family-friendly activities amidst beautiful natural surroundings. It’s a highlight for music lovers seeking a soulful autumn escape. Admission fees apply.
- Andong Mask Dance Festival:
Experience Korea’s rich cultural heritage at the Andong Mask Dance Festival, held annually in late September to early October. This captivating event showcases traditional mask dances, folk performances and local crafts in the historic city of Andong. Visitors can immerse themselves in centuries-old rituals and vibrant celebrations, offering a unique glimpse into Korean folklore and community spirit. Admission fees apply.
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