Annyeonghaseyo!
As we’ve just celebrated Seollal, the Korean Lunar New Year, the days are already growing longer and a gentle warmth is returning to the air.
Our team is getting ready to welcome your clients for one of Korea’s most enchanting seasons.
With cherry blossoms soon set to bloom across the country, royal palaces, national parks and riversides will be painted in soft shades of pink, inviting travellers to enjoy the beauty of spring.
We’re thrilled to see growing interest in spring departures and are preparing for the cherry blossom season, when tradition and nature come together in the most poetic way.
Explore our new products, seasonal festivals and the latest Korea travel news to plan unforgettable experiences. We can’t wait to share this vibrant spring with your clients and to create memorable journeys for your travellers in the months ahead.
Product updates
Cherry Blossom in Seoul
Full Day
- Begin the day on Namsan Mountain, riding the cable car through soft spring colour before heading up to the N Seoul Tower observation deck for wide city panoramas framed by early-season blooms.
- A slower interlude follows in Ikseondong for coffee among restored hanok houses, before finishing at Yeouido Park for a stroll beneath cherry blossom canopies along one of Seoul’s most iconic springtime settings.
Traditional Korean Music
& Cultural Walk
Full Day
- This full-day cultural experience introduces Seoul’s heritage through a well-paced journey combining traditional music and local artistic life.
- Travel by public transport and explore the historic heart of the city, from temple grounds to an intimate traditional music performance and Insadong’s cultural alleyways.
Seoul K-Hike & K-Tradition
Full Day
- Begin the day with an early morning hike up Inwangsan, enjoying fortress walls, forested paths and sweeping vistas over Seoul, Gyeongbokgung Palace and the Han River.
- Explore Seochon Village, Gyeongbokgung Palace with the Royal Guard Changing Ceremony, Jogyesa Temple and the artsy streets of Insadong, experiencing Korea’s history, spirituality and creativity.
- Relax at a hidden hanok tea house and create a personalised dojang in a seal engraving class, taking home a meaningful and lasting memento.
Seoul Landmarks Tour
with Pedicab
Full Day
- Begin at Gyeongbokgung Palace with the Royal Guard Changing Ceremony, exploring grand halls, elegant pavilions and serene palace grounds.
- Enjoy a hands-on Yeopjeon lunch at Tongin Market and experience traditional Korean street foods in a nostalgic market atmosphere.
- Create a handmade Korean craft, relax at a hanok tea house and explore Insadong’s art galleries, antique shops and cultural treasures.
Hotel updates
The Botanik Sewoon
Myeongdong
Central Location in Jung-gu – Stay in the heart of Seoul, within walking distance of Myeongdong Subway Station and popular markets like Namdaemun.
Modern Comfort Amidst the City – Enjoy contemporary rooms and amenities designed for a relaxing retreat amid Seoul’s bustling energy.
Easy Access to Culture & Shopping – Explore nearby Myeongdong shopping streets, K-beauty stores, local eateries and cultural attractions with convenience at your doorstep.
Signiel
Busan
Prime Coastal Location – Situated in Haeundae, Signiel offers immediate access to Busan’s famous beach and entertainment options.
Stunning Sea Views – Enjoy breathtaking panoramic vistas of the East Sea from rooms and public spaces.
Luxury Stay & Modern Comfort – Experience elegant interiors, top-tier amenities and a serene retreat above the vibrant cityscape.
Destination news
BTS Concert – Gwanghwamun Square, 21 March
A major highlight for K-pop fans, BTS will perform at Gwanghwamun Square on 21 March. We do not recommend visiting the area on this date due to expected heavy traffic and large crowds. Amazing alternative sightseeing options will be advised by our wonderful travel consultants for that day. Please note that all concert tickets in Korea for BTS are already sold-out.
Cherry Blossom Season & Spring Festivals
Korea’s famous cherry blossom season is expected from late March to mid-April, painting streets, riversides and palace grounds in soft pink hues. Notable festivals include Yeouido Spring Flower Festival in Seoul and Jinhae Gunhangje Festival in the south, offering visitors unforgettable cultural experiences alongside the natural beauty of blooming flowers.
EXO Korea is proud to have been selected as an Official Partner DMC for the Virtuoso Symposium 2026, taking place in Seoul from 15–19 April 2026. Welcoming around 400 senior travel industry leaders from over 35 countries, the symposium will spotlight Korea through meaningful on-the-ground experiences.
To complement the event, EXO Korea has curated two pre-tours and four post-tours, available via the Virtuoso Event pre/post promotions offers, designed to highlight the very best of the destination. Our team would be delighted to assist with any additional requests or tailor-made arrangements, so feel free to reach out if you are planning to visit Korea for this event.
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