Korea Product & Destination Update

Korea Product & Destination Update

Catch up on the latest news from EXO Korea!

Annyeonghaseyo!

Korea is stepping into its most colourful season, as hillsides, palaces and village streets glow with brilliant shades of crimson, amber and gold. Autumn here is a time of beauty and connection, where travellers can enjoy crisp breezes, scenic hikes and the simple charm of local life.

Key Takeaways:

  • Products: This season’s experiences celebrate the best of Korea’s natural and cultural heritage! It begins with Healing with Flower Tea in Busan, where wellness and tradition come together; continues with Behind the Scenes at MBC Studios, offering a peek into Korea’s vibrant entertainment industry; explores Haenyeo’s Story: The Kitchen Chronicles in Jeju, a journey into the island’s coastal culture and legendary women divers; and concludes in Seoul with Royal Dining Experience, where history and cuisine meet in an unforgettable culinary journey.
  • Hotels: From the serene coastal elegance to the refined luxury properties, our curated selections offer the perfect blend of comfort and style, ensuring an exceptional stay this autumn.
  • Destination News: Autumn in Korea dazzles with vibrant foliage, seasonal festivals and scenic escapes. Explore the fiery landscapes of Naejangsan National Park, famous for its spectacular autumn leaves or wander through pink muhly fields in Gyeongju for a magical spectacle. Seasonal markets and harvest festivals across Seoul, Busan and Jeju offer local delicacies and traditional treats.

Product updates

Healing with Flower Tea
in Busan

Half Day

Discover Korea’s unique flower tea culture through a hands-on class. Taste Korean seasonal floral and herbal teas, create your own signature blend and enjoy it in a peaceful environment. 

  • Blend your own flower tea
  • Taste numerous seasonal floral teas
  • Explore edible flowers & herbs

Behind the Scenes
at MBC Studios

Full Day

This exclusive studio tour of Korea’s leading broadcasting hub takes you through drama and entertainment sets, with the chance to witness live rehearsals of famous korean dramas and hit shows.

  • Watch a live drama or show rehearsal
  • Enjoy exclusive backstage access to real Korean TV production
  • Visit MBC Headquarters & Star Park

Haenyeo’s Story:
The Kitchen Chronicles

Half Day

Step into Jeju’s living heritage at Haenyeo’s Kitchen. This cultural dining theatre combines moving live performances by haenyeo with stories of their lives and traditions. Afterward, savour a seasonal seafood feast freshly prepared and served by Jeju’s sea women.

  • Jeju food-themed performance
  • Live storytelling by haenyeo
  • Authentic Jeju seafood dining

Royal Dining Experience
in Seoul

Half Day

Step into Korea’s regal culinary past with a sophisticated evening of royal cuisine. Each course reflects centuries of tradition, offering guests an insight into Joseon court dining, its flavours, aesthetics and cultural significance, all within a serene and elegant environment.

  • Historic royal cuisine course
  • Elegant dining in private rooms
  • Storytelling of Korea’s royal flavours

Hotel updates

Baymond Hotel

Busan

Located in the heart of Haeundae, Baymond Hotel provides contemporary accommodations with stunning ocean views. Its prime location ensures easy access to the beach, local attractions and vibrant nightlife, making it an ideal choice for both relaxation and exploration.
Learn more

Holiday Inn Express Hongdae by IHG

Seoul

Located just steps from Hongik University Station, Holiday Inn Express Seoul Hongdae combines contemporary accommodations with exceptional value. An ideal base for exploring the city’s dynamic culture or business travellers seeking convenience and comfort.
Learn more

Destination News

  • Naejangsan Autumn Leaves: From Mid-October to Mid-November 2025. Experience Korea’s iconic fall foliage at Naejangsan National Park, where forests ignite in vibrant red, orange and gold. Trails, temples and local performances create a festive atmosphere ideal for nature lovers and photographers.
  • 2025 Seoul Beauty Travel Week: From 30 October 2025 to 5 November 2025. Explore Korea’s world-renowned beauty and skincare scene through workshops, product showcases and exclusive experiences, offering travellers a unique glimpse into the latest trends and innovations.

Léa Moreau

Product Manager

EXO Korea

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