Annyeonghaseyo!
Summer in Korea is bursting with energy, festivals and unique experiences. From lively cultural events to scenic adventures, we’ve curated the best ways to enjoy the season. Discover vibrant traditions, refreshing escapes and unforgettable moments, perfect for creating lasting memories under the Korean summer sun!
Key Takeaways:
- Products: Discover Hanbok Photoshoot in the Heart of Seoul and Across the Borderlands: Aegibong DMZ tours, perfect for culture seekers and history enthusiasts.
- Hotels: Unwind in serene stays across Korea, from stylish city hotels to peaceful retreats, perfect for a summer escape.
- Destination News: Highlights include WATERBOMB Festival and Hangang River Festival Summer as well as the famous Seoul Forest Jazz Festival- read to the end to find out more!
Product updates
Hanbok Photoshoot
in the Heart of Seoul
Half Day Tour
Feel the grace of Korea’s traditions come to life in a timeless hanbok experience. This cultural journey blends elegance, history and personalized photography, perfect for travellers seeking unique, memory-worthy moments in Seoul.
- Enjoy expert styling and premium hanbok rental.
- Pose for a professional photoshoot at historical sites in Seoul.
- Receive 10 retouched high-resolution photos as a keepsake.
Moonlit Hanbok Photoshoot at Deoksugung
Evening Tour
Experience a magical evening in Seoul with a night hanbok photoshoot at Deoksugung Palace.
Blending tradition, elegance and romance, this after-dark session is perfect for capturing timeless memories beneath the city lights.
- Enjoy expert styling and premium hanbok rental tailored for evening photography.
- Pose for a professional night shoot at the beautifully lit Deoksugung Palace.
- Receive 10 retouched high-resolution images as a keepsake.
Taekwondo in Seoul
Half Day Tour
Connect with Korea’s spirit through the dynamic art of Taekwondo. This active cultural experience offers a fun, hands-on introduction to Korea’s national martial art, perfect for travellers of all ages seeking tradition through movement.
- Learn basic kicks, punches and stances from a certified instructor.
- Practice a beginner-friendly poomsae (pattern) in a modern Seoul dojang.
- Take photos in your uniform and receive a certificate of participation.
Across the Borderlands: Aegibong DMZ
Full Day Tour
Explore Korea’s divided past and peaceful hopes at the Aegibong DMZ. This insightful journey offers a unique perspective on inter-Korean history, natural landscapes and borderland life just outside Seoul.
- Visit Aegibong Peace Ecopark.
- View North Korea from Jogang Observatory.
- Enjoy free time at Hyundai Premium Outlet with shopping and lunch options.
Hotel updates
Lotte Hotel
Seoul
Lotte Hotel Seoul combines luxury and location in the vibrant heart of Myeongdong. Set amid Seoul’s premier shopping and business district, it offers refined rooms, top-tier service and direct access to the city’s cultural and commercial pulse.
Just steps from boutiques, street food and major landmarks, it’s an ideal choice for FIT and groups seeking five-star comfort in a prime central location. Learn more
Nostalgia Hanok
Seoul
Nostalgia Seoul blends traditional charm with modern convenience in the heart of downtown.
Perfect for Luxury travellers, this elegant hanok-style stay offers a serene escape just moments from Seoul’s top attractions and cultural landmarks. With authentic architecture, warm hospitality, and easy access to transport, it’s a perfect choice for FIT and culture-loving travellers seeking a unique and centrally located Korean experience. Learn more
Destination News
- WATERBOMB Festival (Seoul): Get ready to soak up the summer vibes from the 4th- 6th of July at the WATERBOMB Festival in Seoul. Known as one of Korea’s hottest music and water events, this thrilling festival features live performances by popular K-pop acts, hip-hop artists and top international EDM DJs. With giant water cannons, splash zones and an electrifying atmosphere, it’s the ultimate way to cool off and party under the Seoul sun. Admission fees apply.
- Hangang River Summer Festival: Celebrate summer by the water at the 2025 Hangang River Festival, held across several iconic parks along the Han River, including Yeouido, Ttukseom and Banpo. While exact dates are to be announced, the festival typically runs from late July to mid-August and features a wide range of free programs, from water sports and outdoor movie nights to music picnics, starlight performances and cultural activities. It’s one of Seoul’s most beloved ways to enjoy the season. Free admission.
- Seoul Forest Jazz Festival: From 19 to 21 September: Seoul Forest turns into a serene stage for the Seoul Forest Jazz Festival. Set amidst the natural greenery, this annual music event features soulful performances by both Korean and international jazz artists. Families, couples and pet owners alike can enjoy a relaxing weekend with designated pet-friendly zones and a vibrant community atmosphere. Whether you’re a jazz enthusiast or just looking for a laid-back cultural escape, this festival is a must. Admission fees apply.
Special Travel Advisory:
Please note that this year’s Chuseok holidays will take place from October 2nd until October 12th, creating an extended break of nearly 10 days—the longest in Korea in recent years! This rare occasion combines three national holidays: Chuseok, National Foundation Day (3rd October) and Hangeul Day (9th October), leading to widespread closures and limited services nationwide.
Due to this, EXO Korea will not be able to assist with train and intercity bus ticket bookings during this period.
For any travel planned around these dates, it is strongly recommended that travel advisors consult with their dedicated travel specialist as early as possible to secure accommodations, alternative transportation or revised itineraries.
Thank you for your understanding, EXO Korea remains available to provide support before and after the holiday period!
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