Today’s luxury travellers increasingly expect their journeys to enrich both themselves and the destinations they visit. For travel advisors, this is a chance to frame ethical travel as a value-add – offering exclusivity, authenticity and positive impact without compromising on comfort.
Travel for Good: built-in sustainability
Travel for Good is EXO’s collection of experiences and journeys that create a positive impact. These experiences support local communities, preserve cultural traditions and protect the environment, without compromising on comfort or style.
In Vietnam, these programs might mean visiting ethnic minority villages in the north with local guides, joining conservation efforts in biodiverse landscapes or enjoying authentic, community-hosted meals in the Mekong Delta. They give guests a deeper connection to the destination while ensuring their visit leaves a lasting benefit.
For advisors, they offer ready-made, high-end options that blend luxury with purpose, making it easy to meet growing demand for meaningful travel.
Community-based tourism
Explore the Ky Anh Tunnels, a 32 km network hand-dug in the 1960s, hear stories of resilience, join a mat-weaving workshop and enjoy a home-hosted lunch.
Why we love it?
A rare mix of history, craft and local connection.
Arts, food and creativity
Explore Saigon’s vibrant café scene, from historic coffee houses to hidden local gems and savour the iconic cà phê trứng (egg coffee).
Why we love it?
A flavourful way to connect with the city’s soul.
Community-Based Experiences
Community-led travel delivers authentic cultural exchange while ensuring tourism revenue stays local.
Highlights include cycling through handicraft villages near Hoi An, joining a tea ceremony at a social enterprise run by differently-abled artisans, or overnighting in Mekong Delta homestays. These encounters give travellers meaningful stories to take home, while directly benefiting the hosts.
Visit a charming farming hamlet outside Hoi An, where generations of growers cultivate fragrant herbs using traditional, chemical-free methods. Guests can join in seasonal activities like planting, harvesting and soil preparation, gaining a genuine insight into rural life.
Why we love it: A hands-on, authentic experience that connects travellers to Vietnam’s farming heritage while supporting a community-led initiative.
Cycle along the Thu Bon River, the lifeline of Hoi An and glide across to peaceful river islands where local artisans craft pearl-wood carvings, basket boats and traditional sedge mats. This gentle ride through lush rural landscapes offers a cultural detour from the Old Town.
Why we love it: A leisurely, immersive experience that combines craftsmanship, countryside serenity, and sustainable exploration. Ideal for clients seeking authentic, high-end travel moments.
Low-impact luxury
Vietnam’s sustainable stays prove that comfort and conscience can go hand-in-hand.
Topas Ecolodge, Sapa – Hilltop bungalows with valley views, staffed by local ethnic minority teams.
Mango Bay, Phú Quốc – Barefoot-chic resort with reef conservation projects.
Caravelle Saigon – A heritage five-star hotel with EarthCheck Gold certification.
Including such properties assures guests their stay supports the planet and community.
Selling the story
When pitching Responsible Vietnam:
Present ethical experiences as exclusive and insider.
Show how each element benefits people or nature.
Assure clients that luxury standards remain intact.
Use EXO’s Travel for Good experiences to curate and showcase impact-driven itineraries.
Responsible Vietnam isn’t just an ethical choice – it’s a compelling way to deliver high-end, meaningful travel that clients will remember and recommend.
EXO Travel is a premium Destination Management Company (DMC) providing bespoke travel solutions across a growing portfolio of global destinations. Our services range from one-off tours for individual travellers to memorable incentive trips for groups of hundreds or thousands.
Established in 1993, we’ve harnessed in-depth local knowledge and a widely-recognized penchant for authentic, groundbreaking touring to become a leading DMC for the premium travel market. As a Certified B Corporation, EXO is also demonstrably committed to sustainability and using travel as a force for good.
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