Every March, B Corp Month invites businesses around the world to reflect on what it means to use business as a force for good. This year, the focus turned to the B logo itself, a symbol of shared standards, accountability and positive impact.
To celebrate this year’s B Corp Month, we invited our teams across all destinations to interpret the B Corp logo in their own way, grounding each creation in their own perspective and relationship with sustainability. What emerged was a varied and creative collection of responses, each shaped by local context but connected by a number of shared ideas.
Below, we look at some of the themes that ran across our destinations, alongside the creations themselves.
Everyday choices, repurposed
In several destinations, teams turned to the objects and materials already present in daily life.
In Indonesia, the Sustainability Team formed the B Corp logo using reusable tumblers and lunch boxes belonging to team members, highlighting how simple daily habits can reflect a wider commitment to reducing waste. In Japan, the team used recycled bottle caps to form the ‘B’, a reflection of their daily commitment to recycling in the office. Saudi Arabia also drew on reused and natural elements, including sand, leaves, stones and repurposed materials, to create a design rooted in environmental awareness.
Across each interpretation, everyday materials became a reminder that sustainability often begins with what is already in front of us.
Giving materials a second life
We are the change
Supporting communities and culture
Putting purpose into action
Want to see how these values continue beyond B Corp Month? Explore how they shape the experiences we create and the wider impact work behind them.
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