Korea Product & Destination Update

Korea Product & Destination Update

Catch up on the latest news from EXO Korea!

Annyeonghaseyo Everyone! 

June marks the arrival of early summer in Korea, bringing longer days, lush green scenery and pleasant temperatures before the peak heat of July and August. It’s a wonderful season to explore the country, from coastal cities and mountain trails to lively neighbourhoods and evening markets.

As schools’ holiday season approaches, many destinations begin preparing for a busy summer. Beaches gradually come to life and outdoor festivals return. It’s also the perfect season to enjoy my favorite hobbies: Camping! 

July promises even more excitement, with some of Korea’s most popular summer events and festivals taking place throughout the country. From refreshing seaside escapes to vibrant cultural celebrations, summer is one of the most energetic and festive times to experience Korea.

Continue reading for more inspiration and local updates to discover Korea this season.

Get Inspired - Featured Experiences

DMZ Join-in Tour with Private Defector Meeting

Full Day

Explore the Korean Demilitarized Zone (DMZ) on a guided join-in tour, visiting key sites such as the 3rd Infiltration Tunnel and Dora Observatory. Deepen the experience with a rare meeting with a North Korean defector, offering personal insight into life beyond the border.

Semi-Private DMZ Tour with Exclusive Defector Encounter

Full Day

This unique full-day experience combines a comprehensive visit to the Korean Demilitarized Zone (DMZ) with a rare and meaningful encounter with a North Korean defector. Designed for travellers seeking deeper historical and cultural understanding, the tour offers both structured exploration and a personal human perspective on the Korean Peninsula.

Featured Properties

Baymond Busan Hotel

Busan

  • Ideally located near Haeundae Beach, Baymond Hotel offers easy access to Busan’s seaside attractions, cafés and lively dining districts. 
  • Modern and comfortable rooms provide a relaxing stay, with stylish interiors and pleasant city or partial ocean views.
  • A rooftop infinity pool and convenient facilities make it a great choice for couples and leisure travellers seeking a balance of comfort and coastal charm.

 

Learn more

Park Hyatt

Busan

  • Incredibly well positioned to admire spectacular sunrises and the annual Busan Fireworks Festival, with stunning views over the marina and Gwangan Bridge.
  • Elegant and spacious rooms feature floor-to-ceiling windows, offering panoramic views of the ocean, marina or city skyline.
  • Exceptional dining, a spa and an indoor pool, making it an ideal choice for luxury travellers seeking comfort and sophistication.

 

Learn more

Destination news

Boryeong Mud Festival – July 17 to 26, 2026

One of Korea’s most famous summer events returns to Daecheon Beach in Boryeong. Known for its giant mud pools, slides, concerts and festive atmosphere, the Boryeong Mud Festival attracts both locals and international visitors looking for a fun and refreshing summer experience.



WATERBOMB Festival Seoul – July 2026

WATERBOMB returns each summer with its unique combination of K-pop performances, dance music and water fights. Featuring some of Korea’s biggest artists and DJs, the festival has become one of the most anticipated events of the season, attracting both locals and international visitors. Additional editions are also held in Busan, Sokcho and other cities throughout the summer.

 

Baseball Season in Full Swing

Summer is the perfect time to experience one of Korea’s favourite pastimes. From Seoul to Busan, Daegu to Gwangju, KBO League games offer a fun and lively atmosphere, complete with organised cheering, local chicken & beer and enthusiastic fans. Evening games provide a great way to escape the heat and enjoy Korean culture alongside locals. Check out our product about it.

 

Summer Beach Season Begins

From late June, beaches across the country begin welcoming visitors for the summer season. Busan’s Haeundae and Gwangalli Beaches, Sokcho on the east coast and the shores of Jeju Island become increasingly lively with cafés, water activities and evening events. July and August are peak months, making early reservations highly recommended.

Léa Moreau

Product Manager

EXO Korea

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