The EXO Foundation is happy to announce the launch of an animation VDO ‘Plastic Waste Never Dies’ https://www.youtube.com/watch?v=4vKjfBI4tEs&feature=youtu.be

Part of the Foundation Waste Management & Bottle House project http://www.exofoundation.org/project/dont-waste-your-waste, it provides a new channel for raising awareness about waste, and building upon the previously created comic strip ‘Don’t Waste Your Waste’ http://www.exofoundation.org/?p=5015.

This animation spot is primarily targeted at the younger Cambodian audience but includes English subtitles, and was produced by the talented artists of 1000 Hands Animation Studio. Part of Phare Ponleu Selpak, the social and educational project based out of Battambang, the project was completed under the direction of Vincent Buso from the famous Nantes Pivaut School of Applied Arts.

It was designed to raise awareness and alert local communities on the detrimental consequences of human health through plastic degradation in nature, in a country where wrapping goods in banana and lotus leaves was the norm until the mid-’90s, but gradually replaced by plastic bags now littering roadsides and blocking storm drains.

It was officially launched during the National Campaign Against Plastic on November 27th in front of Wat Bothum in Phnom Penh by UNESCO, the Ministry of Tourism, the Ministry of Environment and the Union of Youth Federations of Cambodia, gathering around 500 people who then undertook a clean up action around Wat Bothum and the Royal Palace.