The journey to becoming a certified B Corporation involves an in-depth evaluation of a company’s process and impact across five categories: governance, workers, community, environment and customers.
Referred to as the B Impact Assessment (BIA), this comprehensive tool is designed and governed by an independent body, with regular updates and revisions based on input from external stakeholders.
Within each of the five impact areas, BIA asks questions related to the company’s day-to-day activities and its long term Impact Business Model. The specific questions asked and weight of the resulting score varies depending on the company’s size, sector and location.
A score of 80 or higher on the BIA serves as a requirement for B Corp Certification.
Continue reading to learn more about the five core categories of the B Impact Assessment and how they link with B Corp’s mission of ‘transforming the global economy to benefit all people, communities, and the planet’.
Governance
Governance evaluates a company’s overall mission, ethics, accountability and transparency. The B Impact Assessment looks at how a business is managed and governed, ensuring that interests of employees, community and the environment are considered in decision-making processes.
This B Corp pillar emphasises the importance of a responsible and inclusive business model that aligns with the company’s long-term goals.
By prioritising ethical governance, companies demonstrate how responsible leadership can drive systemic change, embodying the B Corp principle of using business as a force for good.
Workers
The Workers category of the B Impact Assessment focuses on how a company treats its employees, considering compensation, benefits, training and work environment.
It evaluates practices related to job satisfaction, employee engagement, and opportunities for development. This B Corp impact area encourages businesses to create a positive, supportive and inclusive workplace that values its workforce.
Empowering employees aligns with the greater B Corp vision by illustrating the critical role of equitable, respectful, and fulfilling labour practices in building sustainable businesses.
Community
This B Corp impact area examines the impact a company has on its local, national and global communities.
It includes supplier relations, diversity and community engagement. The B Impact Assessment looks for processes that support public benefit such as charitable giving, volunteering and economic impact, promoting a business ethos that uplifts and empowers communities.
Engagement with and support for communities reinforce that B Corp commitment to societal well-being, showcasing how business can play a pivotal role in fostering social equity and prosperity.
Environment
For the Environment category, the B Impact Assessment measures a company’s ecological footprint, including resource use, energy efficiency, carbon emissions and waste management.
It encourages businesses to implement sustainable practices, reduce their environmental impact, and contribute positively to the planet. This section underscores the critical role businesses play in addressing climate change and promoting sustainability.
This reflects the B Corp movement’s core belief in environmental stewardship as a fundamental business responsibility, driving forward the global agenda for a sustainable future.
Customers
The Customers pillar focuses on the value a company creates for its customers.
This portion of the B Impact Assessment includes evaluating ethical marketing, privacy protection, and the impact of products or services on customer health and well-being. It highlights the importance of building trust through transparency, quality and positive impact on customers’ lives
By prioritising customer welfare and ethical practices, business embodies the B Corp ethos of positive impact, showcasing the transformative power of focusing on people over profit.
EXO Travel is a premium Destination Management Company (DMC) providing bespoke travel solutions for tour operators and travel agencies across a growing portfolio of destinations including Thailand, Vietnam, Cambodia, Laos, Myanmar, Malaysia, Singapore, Indonesia, Japan, Korea and Saudi Arabia.
Established in 1993, we’ve harnessed in-depth local knowledge and a widely-recognized penchant for authentic, groundbreaking touring to become a leading DMC for the premium travel market. As a certified B Corporation, EXO is also demonstrably committed to sustainability and using travel as a force for good.
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