Annyeonghaseyo!
As spring settles in, cherry blossoms are reaching their peak across Korea, bringing soft temperatures and a lovely energy in the air.
It’s one of those moments of the year when everything feels more alive, and our team is always excited to welcome travellers during this season.
Beyond the cherry blossoms, there are many beautiful seasonal highlights to enjoy. Down in Gurye, the Sansuyu Festival brings the first touches of yellow across the countryside, creating a completely different spring atmosphere.
Meanwhile, in Seoul, recent moments such as the BTS concert that illuminated Gyeongbokgung Palace and Gwanghwamun Square perfectly capture the contrast Korea does so well: blending iconic heritage with modern culture in a striking way. It’s the kind of scene that reminds us why the capital is a place to experience at least once.
As always, we look forward to creating memorable journeys together this spring.
Product updates
Seoul City Explorer
4 Days / 3 Nights
- A seamless blend of heritage and modern Seoul: Discover iconic palaces, serene temples and charming neighbourhoods, where Korea’s rich history meets its dynamic contemporary culture.
- Explore Seoul like a local: Experience the city through its efficient public transport and lively districts, offering an authentic glimpse into everyday life.
- A meaningful journey to the DMZ: Gain unique insight into Korea’s history with a guided visit to the Demilitarized Zone, one of the most significant sites on the peninsula.
Jeju Cave, Cliffs & Waterfalls
Full Day
- Discover Jeju’s striking volcanic landscapes: Explore the unique geological formations of a “Twin Dragon” lava tube featuring year-round cool temperatures and a rare combination of stalactites and stalagmites.
- Experience iconic coastal wonders: Visit spectacular sites such as Jusangjeolli Cliffs and Jeongbang Waterfall, one of the few in Asia flowing directly into the sea, set against lush scenery and ocean views.
- A touch of culture and local life: Balance nature with cultural insights through a visit to a traditional folk village and the O’Sulloc Tea Museum, offering a glimpse into Jeju’s heritage and tea traditions.
Lunch with a Local: Seoul’s Flavours and Culture
Full Day
A genuine and authentic taste of Korean homemade food.
- From heritage to everyday culture: Explore the National Museum of Korea before diving into local life at Mangwon Market, discovering both the country’s history and its vibrant food scene.
- Discover Seoul’s creative spirit: Wander through the lively streets of Hongdae, enjoy a hands-on norigae workshop and experience the city’s youthful and artistic energy.
Korea at a Glance
8 Days / 7 Nights
- Culture, nature and local experiences combined: From traditional villages and temple visits to local cuisine and hands-on activities, enjoy a well-balanced introduction to Korea’s heritage, flavours and everyday life.
- Deep-Dive Cultural Experiences: This isn’t just a “bus and photo” tour; you’ll get your hands dirty with a traditional rice wine (Cheongju) brewing workshop in a 500-year-old hanok, a Bibimbap cooking class, and a specialist-led exploration of the DMZ.
Hotel updates
Seamarq Hotel
Gangneung (east coast)
Seamarq Hotel offers a refined coastal retreat in Gangneung, set between the East Sea and Gyeongpo Lake, with panoramic ocean views and striking modern architecture. Designed by renowned architect Richard Meier, the property blends sleek design, natural light and high-end facilities: including spa, pools and elegant dining, for a serene and elevated seaside stay.
Taejogung Hanok
Jeonju
Taejogung Hanok Jeonju offers an authentic stay in a beautifully designed traditional hanok, blending natural materials such as wood, hanji paper and clay with modern comforts. Ideally located near the famous Jeonju Hanok Village, it provides a peaceful yet convenient base to experience the city’s rich heritage and atmosphere.
Destination news
We are happy to share with you our Korea Selling Guide, designed to support you in promoting Korea as a destination. It highlights the country’s unique blend of tradition and modernity, along with key experiences and practical insights to help tailor memorable itineraries for your clients.
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