Vietnam Product & Destination Update

Vietnam Product & Destination Update

Catch up on the latest news from EXO Vietnam!

This year marked a strong step forward for EXO Vietnam, with meaningful progress across product development and sustainability, driven by a collaborative team effort. Below is a brief round-up:

Sustainability: Progress this year included supporting a GSTC audit, continuing the shift away from SUP (single-use plastics) across the supplier network and expanding Travel for Good experiences that prioritise positive outcomes for people and the planet.

Inspections: From the northern mountains of Ha Giang to Hue’s imperial tombs, Mui Ne’s coastline, the rice fields of Tra Vinh in the Mekong Delta and the beaches of Con Dao, teams across Product, Travel Consultants and Operations conducted site inspections nationwide to broaden knowledge and strengthen on-the-ground expertise.

Reports + Communication: Ongoing monitoring of hotel and site development remained a priority this year, with regular construction visits completed to assess potential impacts and safeguard the guest experience. The team also increased the frequency of operational updates, ensuring partners received timely, clear communications throughout an unusually stormy season.

Product Development: With a focus on authentic, distinctive experiences and multi-day touring options, the Vietnam team has curated a selection of internal favourites to share. From the northern mountains of Ha Giang to Hue’s imperial tombs, Mui Ne’s coastline, the rice fields of Tra Vinh in the Mekong Delta and the beaches of Con Dao, teams across Product, Travel Consultants and Operations conducted site inspections nationwide to broaden knowledge and strengthen on-the-ground expertise.

A look back at our team's favourite
new experiences in 2025

Minh, Product Executive –  Northern Vietnam

“One of the funniest moments during my survey trips was having to experience everything exactly like a guest,  including joining a cooking class and ‘learning’ to make Vietnamese dishes I’ve been familiar with my whole life. It felt like we were cooking together as a family, and it made me believe our guests will feel the same warm, home-like connection.”

Linh, Product Executive – Central Vietnam

 

I chose these two experiences because they showcase the central region of Vietnam from a fresh and authentic perspective—something not often found in reviews or mainstream media. The dining cruise in Huế offers an immersive introduction to the city’s culture, cuisine and music in just three hours. Meanwhile, the Vespa experience presents the Hải Vân Pass in an exciting and memorable way.

Favourite FAM Trip:
“A highlight this year was the annual Sales and Operations FAM trip, which brought together 13 EXO colleagues from Hanoi, Danang and Saigon for a five-day inspection programme. The trip provided valuable time in Central Vietnam to review new product developments alongside top-selling experiences, while also strengthening cross-office collaboration and working relationships that have continued beyond the trip.”

Tam, Senior Product Executive – Southern Vietnam

 
The stories & film experience in Saigon is a very cool experience as we will not only explore a different part of Saigon, but we’ll also have a very cool vintage film camera as our companion. It gives a unique, stylish vibe, something totally different from a phone. I also love  the Tra Vinh Cultural Escape for giving us a chance to explore a lesser-visited area of the Mekong Delta, to see that there are more places to discover in the region, and to appreciate a different kind of beauty.
 

Favourite FAM trip:

“It was a short two-night trip to Trà Vinh, a place I hadn’t really had the chance to explore before. Despite the limited time, I was able to dive deeper into the local culture, learning more about the Khmer–Vietnamese community and the stories that shape their daily life. I also got to experience the region’s natural and cultural beauty, its peaceful landscapes, its unique architecture and traditions all make Trà Vinh feel so different from other parts of the Mekong Delta. The trip left me wanting to return and discover even more.”

EXO Vietnam's Sustainability Awareness Day

On December 10th, EXO Vietnam proudly hosted a vibrant Sustainability Awareness Day, uniting team members and the Sustainability Award 2025 winners to celebrate our commitment to a greener future.

This event highlighted our ongoing projects and served as a powerful reminder of the positive impact we can achieve together. We aimed to raise awareness about eliminating single-use plastics in our daily lives and featured an inspiring presentation from Gaia Natural Conservation Center.

A standout moment was EXO Foundation sharing the meaningful work accomplished in the EXO Care program, reinforcing our goal of fostering a sustainable environment for future generations. We also had the privilege of hearing from the 2025 Sustainability Award winners, gaining insights into their impactful work and exploring collaboration opportunities.

The continued support from the EXO Foundation empowers us to take bold strides towards sustainability, encouraging our teams to lead by example in their communities.

As we move forward, let’s embrace the spirit of Sustainability Awareness Day, knowing every small action contributes to a greater purpose.

Looking ahead to 2026

Fresh ideas and new opportunities are already taking shape for 2026, with a continued focus on Travel for Good experiences and initiatives that bring lasting value to local communities. Thank you for the continued partnership throughout 2025 and best wishes for the festive season and the year ahead.

 Maeve Nolan

Product Director

EXO Vietnam

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