Morocco Product & Destination Update

Morocco Product & Destination Update

Catch up on the latest news from EXO Morocco!

As late summer transitions toward the autumn high season, we’re focusing on scenic mountain crafts, epicurean coastal escapes and top-tier luxury stays that define slow living. 

Inside this edition:

  • Fresh experiences: Berber craft traditions in Ourika Valley, a private seafood cruise in Oualidia and a farm-to-table cooking class.
  • Stays we love: Eco-chic mountain vibes at Kasbah Bab Ourika and serene modern luxury at Park Hyatt Marrakech.
  • On the ground: Team energy from Taghazout, Fez’s new Currency Museum, Lancaster Palace Tamuda Bay’s debut and our EXO Sustainability Awards.

Get Inspired - Featured Experiences

Ourika Valley
& Berber Crafts

Full Day

Takes guests beyond the standard tourist trail into the verdant Ourika Valley to meet local mountain artisans, visiting pottery and weaving workshops, argan oil collectives and traditional Berber craft hubs.

Ideal client type:

  • Culture seekers, families, craft and design lovers, and travellers wanting a gentle mountain experience without strenuous hiking.

Oualidia Lagoon
Culinary Journey

Half Day

Rather than a simple sit-down meal, the tour pairs fresh local seafood – spicily grilled fish, sea urchins and raw or baked oysters – with an immersive experience where guests learn about local shellfish cultivating traditions and sustainable lagoon harvesting. 

Ideal client type:

  • Epicureans, luxury FIT couples, honeymooners and birdwatching/nature enthusiasts. 

A Farm-to-Table
Cooking Experience

Full Day

Takes guests out to an organic permaculture farm, where they harvest seasonal heirloom vegetables, herbs and spices alongside local farmers before learning to cook authentic Moroccan tagines over traditional clay majmers (charcoal braziers). 

  • Fulfills our Travel for Good (TFG) criteria by championing eco-friendly agriculture, supporting local rural employment, reducing food miles and promoting zero-waste culinary practices.

Featured Properties

Kasbah Bab Ourika

Ourika Valley

Perched on a hilltop with 360-degree views of the Ourika Valley, this eco-lodge is built entirely from rammed earth using traditional Berber techniques and operates with high sustainability standards (solar power, organic farm-to-table cuisine and water conservation). 

Grounded, peaceful and authentic. The gardens and views are stunning, and it serves as the ultimate sanctuary for nature lovers.

Ideal client type:

  • Eco-conscious luxury travellers, hikers, couples and clients wanting a relaxing mountain escape close to Marrakech.

 
Learn more

Park Hyatt

Marrakech

Set against the backdrop of the Atlas Mountains near Al Maaden Golf, Park Hyatt Marrakech redefines contemporary luxury with spacious pavilion-style accommodation, expansive landscaping and world-class spa & wellness facilities.

Provides an ultra-sleek, tranquil contrast to the busy medina while keeping high-end facilities (multiple pools, golf access and fine dining) at guests’ fingertips.

Ideal client type:

  • Discerning luxury travellers, foodies, wellness seekers and golfers looking for modern comfort and serene surroundings. MICE.


Learn more

Destination News

Museum opening 

On 30 July, Bank Al-Maghrib officially inaugurated the Fez Medina Currency Museum (Musée de la Monnaie de Fès-Médina). Located in the historic former central bank building in the Qattanine district inside the UNESCO-listed Medina, this new museum displays rare coins, banknotes and historical monetary artefacts tracing Morocco’s history from Antiquity to modern times. A fantastic cultural stop to incorporate into Fez walking tours! 

Hotel opening 

Expanding Morocco’s northern Riviera offering, the newly-opened Lancaster Palace Tamuda Bay brings 5-star beachfront luxury to Marina Smir near Tetouan. The resort features 193 sea- and garden-view rooms and suites, crowned by a Royal Penthouse with a private hammam and 24/7 butler service. 

Guests have access to a private sandy beach, three outdoor pools, five dining venues – including the signature Mediterranean restaurant Seashell – and the expansive COCOS Health Club & Spa. It serves as an ideal high-end Mediterranean beach extension to pair with Tangier, Chefchaouen or Northern Morocco itineraries. 

EXO Sustainability Awards

We are proud to announce the launch of our EXO Sustainability Awards! These awards were presented to a select group of trusted Moroccan partners and suppliers who consistently champion sustainable tourism, eco-friendly operations and positive social impact in their local communities.

EXO team insight 

The EXO Morocco team just returned from an energising team-building trip in coastal Taghazout. Beyond taking on the Atlantic waves, the retreat provided a great opportunity for the team to reconnect, reflect on our growth and align deeply on our core EXO values as we prepare for the autumn season. 

 Rime Boukdir

Product Supervisor

EXO Morocco

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