EXO’s Sales Team travelled to Morocco for this year’s Sales Academy to experience the destination first-hand and see the groundwork our local team has been laying. Moving through Marrakech, the Atlas Mountains and beyond, the group found themselves continually surprised by the variety and depth of the country, as well as the confidence already demonstrated by the team on the ground.
‘In less than a year since launch, the Morocco team has already built impressive local relationships and destination know-how powered by personal experience and the kind of on-the-ground presence you only get by being there every day’, Alex Shaw, our Sales Manager for North Europe, shared.
These early impressions are now laying the groundwork for how our team will guide key accounts from their respective markets on positioning Morocco for the seasons ahead.
Discover what stood out and guidance for upcoming Morocco enquiries below.
Perfect for all ages
One of the strongest impressions was how naturally Morocco adapts to different travel styles. Experiences that feel engaging for adults remain accessible for younger guests, while still offering depth for those seeking culture or comfort.
Sophie Rowley, Sales Manager for the UK, said, ‘I kept finding myself thinking how perfect this would be as a family destination… the pace, the walkability and the constant sense of discovery make it incredibly suitable for curious children as well as adults’.
Across medinas, mountain kasbahs and quieter neighbourhoods, the destination consistently balanced activity with ease, allowing journeys to feel varied without becoming demanding.
Plenty of adventure and off-the-beaten path opportunities
Full of variety and contrast
Building itineraries with local knowledge
Experiencing Morocco first-hand provides a clearer sense of how its variety, pace and encounters combine into a cohesive journey. From city to mountains to desert landscapes, the destination reveals itself gradually, shaped as much by people as by place.
‘I was seriously impressed by the togetherness, diversity and depth of experience in the team at EXO Morocco’, Alex said. ‘Launching a new office in an established destination isn’t easy, but they already feel close-knit and fully aligned. It gives me every confidence to promote both the destination and our services to my markets with full force’.
Click below to speak with our team for tailored recommendations and itinerary guidance.
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