This full-day experience in the Ourika Valley focuses on responsible tourism, highlighting social enterprises, sustainable practices, and community-driven initiatives.

Programme Details

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Departure from Marrakech to the Ourika Valley, a lush region nestled in the foothills of the High Atlas Mountains. The day begins with a visit to a women’s cooperative producing argan oil, herbal cosmetics, or traditional textiles. Learn how these cooperatives empower local women, preserve traditional skills, and support sustainable livelihoods. Continue to a small organic farm, where sustainable agriculture practices are demonstrated. Discover how local farmers work with the land, using eco-friendly methods to grow seasonal produce while maintaining the valley’s fragile ecosystem.

A highlight of the day is a locally sourced lunch prepared by a community initiative. Enjoy a meal made with fresh, organic ingredients while hearing stories about the project’s impact on the local community. The afternoon includes a visit to a remote village where visitors can engage with artisans, explore their workshops, and purchase handmade crafts directly from the makers, ensuring that the income goes back to the community.

This experience offers a meaningful connection to the people and landscapes of the beautiful Ourika Valley while supporting responsible and sustainable tourism. (L)

Departure:       Daily

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