{"id":54173,"date":"2026-04-28T19:00:38","date_gmt":"2026-04-28T12:00:38","guid":{"rendered":"https:\/\/www.exotravel.com\/blog\/en\/?p=54173"},"modified":"2026-04-28T19:14:23","modified_gmt":"2026-04-28T12:14:23","slug":"b-logo-reimagined-across-exo","status":"publish","type":"post","link":"https:\/\/www.exotravel.com\/blog\/en\/b-logo-reimagined-across-exo\/","title":{"rendered":"The B Logo, Reimagined Across EXO"},"content":{"rendered":"\t\t
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Every March, B Corp Month<\/a> invites businesses around the world to reflect on what it means to use business as a force for good. This year, the focus turned to the B logo itself<\/a>, a symbol of shared standards, accountability and positive impact.<\/span><\/p>

To celebrate this year\u2019s B Corp Month, we invited our teams across all destinations to interpret the B Corp logo in their own way, grounding each creation in their own perspective and relationship with sustainability. What emerged was a varied and creative collection of responses, each shaped by local context but connected by a number of shared ideas.\u00a0<\/span><\/p>

Below, we look at some of the themes that ran across our destinations, alongside the creations themselves.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Everyday choices, repurposed<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In several destinations, teams turned to the objects and materials already present in daily life.<\/p>

\u00a0<\/p>

In Indonesia, the Sustainability Team formed the B Corp logo using reusable tumblers and lunch boxes belonging to team members, highlighting how simple daily habits can reflect a wider commitment to reducing waste. In Japan, the team used recycled bottle caps to form the \u2018B\u2019, a reflection of their daily commitment to recycling in the office.\u00a0Saudi Arabia also drew on reused and natural elements, including sand, leaves, stones and repurposed materials, to create a design rooted in environmental awareness.<\/p>

\u00a0<\/p>

Across each interpretation, everyday materials became a reminder that sustainability often begins with what is already in front of us.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Giving materials a second life <\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Other teams focused on transformation, repurposing materials into something entirely new.<\/span><\/p>

\u00a0<\/p>

Vietnam created the B Corp logo using 100% recycled materials, from repurposed cardboard and scrap paper to decorative elements reused from Tet. Cambodia took a similarly thoughtful approach, collecting fallen flowers and leaves and arranging them into the logo within a recycled frame.<\/span><\/p>

\u00a0<\/p>

<\/section>

Both interpretations show how discarded or overlooked materials can be reimagined with creativity and care. They also reflect how recycling and reuse are not only about reducing waste, but about recognising value in what already exists.\u00a0<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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We<\/em> are the change<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Multiple destinations chose to focus less on materials and more on the shared effort behind sustainability as the change starts with us.<\/span><\/p>

\u00a0<\/p>

For Thailand, Malaysia and Myanmar, this meant becoming part of the logo themselves, whether through a B-shaped formation or a collage of team members brought together. Korea\u2019s digital collage took the idea across locations, using hands to form the B logo so colleagues could participate from both onshore and offshore teams.<\/p>

\u00a0<\/p>

These interpretations highlight that sustainability is not the work of one person or department, but something strengthened through collaboration.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Supporting communities and culture <\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In Morocco, the response centred on craftsmanship, identity and connection to place.<\/p>


A handcrafted wooden piece created in Essaouira represents EXO Travel in Amazigh script, using natural materials and local artistry to express values of cultural preservation, community support and responsible travel.

It also reflects an important part of sustainability that extends beyond environmental choices alone. Sustainability is equally tied to the people, traditions and histories that shape a destination, and to ensuring these are valued rather than overlooked.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Putting purpose into action<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Want to see how these values continue beyond B Corp Month? Explore how they shape the experiences we create and the wider impact work behind them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDiscover Travel for Good<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tExplore B Corp at EXO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

EXO teams bring the B logo to life for B Corp Month<\/p>\n","protected":false},"author":1,"featured_media":54201,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1400],"tags":[],"class_list":["post-54173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-planet"],"yoast_head":"\nThe B Logo, Reimagined Across EXO - EXO Travel Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exotravel.com\/blog\/en\/b-logo-reimagined-across-exo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The B Logo, Reimagined Across EXO - EXO Travel Blog\" \/>\n<meta property=\"og:description\" content=\"EXO teams bring the B logo to life for B Corp Month\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.exotravel.com\/blog\/en\/b-logo-reimagined-across-exo\/\" \/>\n<meta property=\"og:site_name\" content=\"EXO Travel Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoTravelGroup\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-28T12:00:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-28T12:14:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/04\/blog-banner-4-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EXO_Travel\" \/>\n<meta name=\"twitter:site\" content=\"@EXO_Travel\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/b-logo-reimagined-across-exo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/b-logo-reimagined-across-exo\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/#\\\/schema\\\/person\\\/25f31f713ccd2c645ee56d896fb33fc0\"},\"headline\":\"The B Logo, Reimagined Across EXO\",\"datePublished\":\"2026-04-28T12:00:38+00:00\",\"dateModified\":\"2026-04-28T12:14:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/b-logo-reimagined-across-exo\\\/\"},\"wordCount\":556,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/b-logo-reimagined-across-exo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/blog-banner-4-scaled.png\",\"articleSection\":[\"Planet\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/b-logo-reimagined-across-exo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/b-logo-reimagined-across-exo\\\/\",\"url\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/b-logo-reimagined-across-exo\\\/\",\"name\":\"The B Logo, Reimagined Across EXO - 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