{"id":53103,"date":"2026-03-27T12:00:48","date_gmt":"2026-03-27T05:00:48","guid":{"rendered":"https:\/\/www.exotravel.com\/blog\/en\/?p=53103"},"modified":"2026-03-27T18:38:24","modified_gmt":"2026-03-27T11:38:24","slug":"japan-selling-guide","status":"publish","type":"post","link":"https:\/\/www.exotravel.com\/blog\/en\/japan-selling-guide\/","title":{"rendered":"Intro to Japan: A Concise Selling Guide for Travel Professionals"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"53103\" class=\"elementor elementor-53103\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74cfb6a e-flex e-con-boxed e-con e-parent\" data-id=\"74cfb6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e2e8ff elementor-widget elementor-widget-text-editor\" data-id=\"4e2e8ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Getting started:<br \/><span style=\"color: inherit; font-family: inherit; font-size: 2rem;\">Japan in a nutshell<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67c4a42 elementor-widget elementor-widget-text-editor\" data-id=\"67c4a42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col text-sm pb-25\"><article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:022587d2-bcfb-4d76-846f-54dcc6d88198-32\" data-testid=\"conversation-turn-6\" data-scroll-anchor=\"true\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"><div class=\"flex max-w-full flex-col gap-4 grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"2f3c6815-965d-42b5-acc1-9867a45d3ef7\" data-message-model-slug=\"gpt-5-3\"><div class=\"flex w-full flex-col gap-1 empty:hidden\"><div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"><p>Japan has been one of the world&#8217;s most sought-after tourism destinations year after year for many reasons. It&#8217;s history, told through the stories of samurais, geishas and emperors, is familar, yet leaves much to still uncover. From anime and manga to Godzilla and Nintendo, Japan has equal sway on modern culture, particularly with younger audiences. The food culture, which needs no introduction, is among the world&#8217;s most iconic.<\/p><p>The diverse array of experiences available throughout Japan allows it to transform to suit a myriad of interests. Whether history buffs, culture explorers, adventurers or foodies, guests will find no shortage of things to see, do and experience, and these things can often be intertwined in the space of a single day. This accessibility and ease means there is no need for compromise.<\/p><p>However, the aspect of Japan that often resonates most with travellers is not the iconic features, but finer details that feel personal to each traveller. The exercise in patience as one attempts the steady handwork of kintsugi. The feeling of stepping into a steaming hot onsen tub. The hidden symbolism behind a flower carved into a palace roof ornament. These subtleties, embedded within the culture itself through practices of discipline and harmony, reveal themselves as unique forms of luxury.<\/p><p>Undoubtedly, its landscapes of snow-tipped mountains, countryside towns and island-dotted seas are the final touch, making for a compelling backdrop to appreciate the small details. Japan is famous for a reason, and rarely disappoints.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/article><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89b4b4f e-flex e-con-boxed e-con e-parent\" data-id=\"89b4b4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fc49c4 elementor-widget elementor-widget-text-editor\" data-id=\"4fc49c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Japan&#8217;s top-selling regions: <\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5431e1e elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"5431e1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Destinations\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-fdcd73f swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg elementor-ken-burns elementor-ken-burns--in\" role=\"img\" aria-label=\"3\"><\/div><div class=\"elementor-background-overlay\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Tokyo<\/div><div class=\"elementor-slide-description\">Japan's famed capital made up of distinct districts, each with its own unique identity and opportunities to explore. Whether seeking creative expression, historic temples, luxury shopping or delicious cuisine, Tokyo is an ideal entry point for first-timers to experience contemporary Japanese life.<\/div><div  class=\"elementor-button elementor-slide-button elementor-size-sm\">Guide coming soon<\/div><\/div><\/div><\/div><div class=\"elementor-repeater-item-66da9fd swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg elementor-ken-burns elementor-ken-burns--in\" role=\"img\" aria-label=\"5\"><\/div><div class=\"elementor-background-overlay\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Kyoto<\/div><div class=\"elementor-slide-description\">Often seen as Japan\u2019s cultural heart, home to temples, traditional districts, tea houses and centuries-old craftsmanship. Kyoto suits travellers looking for a deeper connection to Japanese heritage.<\/div><div  class=\"elementor-button elementor-slide-button elementor-size-sm\">Guide coming soon<\/div><\/div><\/div><\/div><div class=\"elementor-repeater-item-1700e2f swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg elementor-ken-burns elementor-ken-burns--in\" role=\"img\" aria-label=\"6\"><\/div><div class=\"elementor-background-overlay\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Kanazawa<\/div><div class=\"elementor-slide-description\">A beautifully preserved castle town known for its gardens, geisha districts, artisan workshops and excellent seafood. <\/div><div  class=\"elementor-button elementor-slide-button elementor-size-sm\">Guide coming soon<\/div><\/div><\/div><\/div><div class=\"elementor-repeater-item-0cfa76d swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg elementor-ken-burns elementor-ken-burns--in\" role=\"img\" aria-label=\"7\"><\/div><div class=\"elementor-background-overlay\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Osaka<\/div><div class=\"elementor-slide-description\">With its massive food scene and lively, laid-back character, Osaka is a great place to explore bustling markets, street food, neon-lit districts and modern attractions, making it a great choice for travellers seeking an exciting city experience with easy access to Nara and Kobe.<\/div><div  class=\"elementor-button elementor-slide-button elementor-size-sm\">Guide coming soon<\/div><\/div><\/div><\/div><div class=\"elementor-repeater-item-0ee3e5d swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg elementor-ken-burns elementor-ken-burns--in\" role=\"img\" aria-label=\"8\"><\/div><div class=\"elementor-background-overlay\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Hiroshima<\/div><div class=\"elementor-slide-description\">A coastal city with significant historical landmarks, Hiroshima allows travellers to experience meaningful cultural visits alongside relaxed urban spaces and excellent regional cuisine. Nearby Miyajima Island adds serene beauty with its floating torii gate, walking trails and coastal views.<\/div><div  class=\"elementor-button elementor-slide-button elementor-size-sm\">Guide coming soon<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous slide\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next slide\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-376b963 elementor-widget elementor-widget-image\" data-id=\"376b963\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"71\" src=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2024\/02\/left-transparent-300x71.png\" class=\"attachment-medium size-medium wp-image-34925\" alt=\"\" srcset=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2024\/02\/left-transparent-300x71.png 300w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2024\/02\/left-transparent.png 850w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed71b8e e-flex e-con-boxed e-con e-parent\" data-id=\"ed71b8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9999d3a elementor-widget elementor-widget-text-editor\" data-id=\"9999d3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Best times to visit Japan<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-002c9bc e-flex e-con-boxed e-con e-parent\" data-id=\"002c9bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-77ea1f7 e-con-full e-flex e-con e-child\" data-id=\"77ea1f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b75d5b elementor-widget elementor-widget-text-editor\" data-id=\"8b75d5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"241\" data-end=\"489\"><strong data-start=\"241\" data-end=\"264\">Spring (March\u2013May):<\/strong> Mild temperatures and cherry blossom season bring some of the country\u2019s most iconic scenery, however, it is also one of the busiest periods to travel, with high demand across major cities.<\/p><p data-start=\"491\" data-end=\"748\"><strong data-start=\"491\" data-end=\"519\">Summer (June\u2013September):<\/strong> Festival season adds energy across cities and towns, though conditions can be hot and humid. Mountain regions and northern Japan offer more comfortable alternatives.<\/p><p data-start=\"750\" data-end=\"926\"><strong data-start=\"750\" data-end=\"782\">Autumn (September\u2013November):<\/strong> Clear skies and colourful foliage make this one of the most balanced times to visit.<\/p><p data-start=\"928\" data-end=\"1103\"><strong data-start=\"928\" data-end=\"959\">Winter (December\u2013February):<\/strong> Snow transforms northern and alpine regions, while much of the country remains crisp and sunny.<\/p><p data-start=\"1105\" data-end=\"1341\">Overall, <strong>April, May and October<\/strong> provide the most comfortable weather conditions. For those looking to travel with fewer crowds, <strong>February, early March <\/strong>and<strong> December<\/strong> offer a calmer alternative, with sunny days despite cooler temperatures.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc38610 e-con-full e-flex e-con e-child\" data-id=\"cc38610\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-320b0c8 elementor-widget elementor-widget-image\" data-id=\"320b0c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Square-1-1024x1024.jpg\" class=\"attachment-large size-large wp-image-53133\" alt=\"\" srcset=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Square-1-1024x1024.jpg 1024w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Square-1-300x300.jpg 300w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Square-1-150x150.jpg 150w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Square-1-1536x1536.jpg 1536w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Square-1-2048x2048.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a76a25 e-flex e-con-boxed e-con e-parent\" data-id=\"7a76a25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efc62b2 elementor-widget elementor-widget-text-editor\" data-id=\"efc62b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Japan culture &amp; etiquette<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b53cac e-flex e-con-boxed e-con e-parent\" data-id=\"9b53cac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-63dca42 e-con-full e-flex e-con e-child\" data-id=\"63dca42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43893d7 elementor-widget elementor-widget-image\" data-id=\"43893d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Square-2-1-1024x1024.jpg\" class=\"attachment-large size-large wp-image-53130\" alt=\"\" srcset=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Square-2-1-1024x1024.jpg 1024w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Square-2-1-300x300.jpg 300w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Square-2-1-150x150.jpg 150w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Square-2-1-1536x1536.jpg 1536w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Square-2-1-2048x2048.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e2fbf7 e-con-full e-flex e-con e-child\" data-id=\"9e2fbf7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d057d4 elementor-widget elementor-widget-text-editor\" data-id=\"7d057d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"31\" data-end=\"265\"><strong>Respect &amp; social norms<\/strong><br data-start=\"53\" data-end=\"56\" \/>Consideration for others shapes everyday life in Japan. Quiet public behaviour, orderly queues and attentiveness to shared spaces are widely observed, creating a calm and respectful environment for travellers.<\/p><p data-start=\"267\" data-end=\"410\"><strong>Greetings<\/strong><br data-start=\"276\" data-end=\"279\" \/>Bowing remains the traditional form of greeting and a sign of respect.<\/p><p data-start=\"412\" data-end=\"553\"><strong>Shoes<\/strong><br data-start=\"417\" data-end=\"420\" \/>Removing shoes before entering homes, traditional inns and some restaurants or temples is customary. Slippers are typically provided.<\/p><p data-start=\"720\" data-end=\"863\" data-is-last-node=\"\" data-is-only-node=\"\">For a deeper overview of customs and practical tips, see <a href=\"https:\/\/www.exotravel.com\/blog\/en\/japan-etiquette-tips\/\">EXO\u2019s Japan etiquette guide<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d590de6 e-flex e-con-boxed e-con e-parent\" data-id=\"d590de6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76d29b8 elementor-widget elementor-widget-text-editor\" data-id=\"76d29b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Accommodation insights<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2eed359 e-flex e-con-boxed e-con e-parent\" data-id=\"2eed359\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d7f518e e-con-full e-flex e-con e-child\" data-id=\"d7f518e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19bc8c8 elementor-widget elementor-widget-text-editor\" data-id=\"19bc8c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col text-sm pb-25\"><article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:e10db7fd-bc31-4f7e-9450-9eb3059915d9-27\" data-testid=\"conversation-turn-42\" data-scroll-anchor=\"true\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"><div class=\"flex max-w-full flex-col grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"4e94a524-9bc2-4319-8e08-f084d4e5df3f\" data-message-model-slug=\"gpt-5-2\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"><div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"><p data-start=\"28\" data-end=\"145\">Japan offers a diverse accommodation landscape that reflects both its hospitality traditions and contemporary design.<\/p><p data-start=\"147\" data-end=\"475\">Traditional ryokan inns remain one of the most distinctive ways to experience Japanese culture. Guests stay in tatami-mat rooms, sleep on futon bedding and enjoy simple, fresh seasonal meals. Many ryokan are located in hot spring regions and include access to onsen baths, an important element of Japanese wellness culture.<\/p><p data-start=\"477\" data-end=\"715\">Temple stays, known as <em data-start=\"500\" data-end=\"509\">shukubo<\/em>, provide a unique opportunity to stay within active Buddhist temple grounds, particularly around Mount Koya. Guests experience vegetarian monastic cuisine and may observe or participate in morning prayers.<\/p><p data-start=\"477\" data-end=\"715\">At the higher end, Japan\u2019s luxury accommodation is defined by precision, service and attention to detail. From design-led urban hotels in Tokyo and Kyoto to contemporary retreats set within natural landscapes, these stays focus on space, privacy and a strong sense of place.\u00a0<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/article><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c8bfdb e-con-full e-flex e-con e-child\" data-id=\"4c8bfdb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3b309c elementor-widget elementor-widget-image\" data-id=\"b3b309c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1000\" src=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/11-1-819x1024.jpg\" class=\"attachment-large size-large wp-image-53127\" alt=\"\" srcset=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/11-1-819x1024.jpg 819w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/11-1-240x300.jpg 240w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/11-1-1229x1536.jpg 1229w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/11-1-1638x2048.jpg 1638w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/11-1-scaled.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46395a3 e-flex e-con-boxed e-con e-parent\" data-id=\"46395a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff28e6c elementor-widget elementor-widget-text-editor\" data-id=\"ff28e6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Dining &amp; cuisine<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7690a7b e-flex e-con-boxed e-con e-parent\" data-id=\"7690a7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bae9c3c e-con-full e-flex e-con e-child\" data-id=\"bae9c3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0984e7 elementor-widget elementor-widget-image\" data-id=\"f0984e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1000\" src=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/12-1-819x1024.jpg\" class=\"attachment-large size-large wp-image-53128\" alt=\"\" srcset=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/12-1-819x1024.jpg 819w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/12-1-240x300.jpg 240w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/12-1-1229x1536.jpg 1229w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/12-1-1638x2048.jpg 1638w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/12-1-scaled.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1aab61c e-con-full e-flex e-con e-child\" data-id=\"1aab61c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f339177 elementor-widget elementor-widget-text-editor\" data-id=\"f339177\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"6082\" data-end=\"6316\"><strong>Traditional Japanese cuisine:<\/strong> Japanese cuisine emphasises seasonal ingredients, balance and presentation. Dishes such as sushi, tempura and regional noodle specialities reflect centuries of culinary tradition and attention to detail.<\/p><p data-start=\"6318\" data-end=\"6568\"><strong>Regional specialities:<\/strong> Each region of Japan has its own distinctive dishes shaped by local ingredients and climate. From Hiroshima-style okonomiyaki to Hokkaido seafood and Osaka street food, culinary diversity is a central part of a Japan travel experience.<\/p><p data-pm-slice=\"1 1 []\"><strong>Dietary considerations: <\/strong>Dining in Japan is often highly structured, particularly in traditional and high-end settings where menus are pre-set. While some dietary requirements can be considered with advance notice, stricter needs such as vegan diets (especially without dashi) and gluten-free restrictions can be difficult to accommodate and may significantly limit options. Careful planning and clear expectations are important when designing itineraries around these requirements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76b2af0 e-flex e-con-boxed e-con e-parent\" data-id=\"76b2af0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07f1c68 elementor-widget elementor-widget-text-editor\" data-id=\"07f1c68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Getting in and out of Japan<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7b9214 elementor-widget elementor-widget-text-editor\" data-id=\"d7b9214\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"182\" data-end=\"330\"><p data-start=\"33\" data-end=\"173\"><strong data-start=\"53\" data-end=\"66\">Airports:<\/strong> Tokyo\u2019s Narita and Haneda airports, along with Osaka\u2019s Kansai International Airport, serve as the main international gateways. Fukuoka and Sapporo are also growing as international entry points, providing convenient access to southern and northern regions of Japan respectively.<\/p><\/li><li data-start=\"182\" data-end=\"330\"><p data-start=\"33\" data-end=\"173\"><strong data-start=\"175\" data-end=\"191\">Rail travel: <\/strong>Japan\u2019s renowned high-speed Shinkansen network connects major cities efficiently, making rail travel one of the most comfortable and convenient ways to explore the country.<\/p><\/li><li data-start=\"182\" data-end=\"330\"><p data-start=\"33\" data-end=\"173\"><strong data-start=\"368\" data-end=\"388\">Luggage: <\/strong>Forwarding services are widely available, allowing travellers to send suitcases ahead to their next hotel and travel between destinations with only a small overnight bag.<\/p><\/li><li data-start=\"182\" data-end=\"330\"><p data-start=\"33\" data-end=\"173\"><strong data-start=\"677\" data-end=\"699\">Regional pairings: <\/strong>Japan pairs well with destinations such as Korea and many countries in Southeast Asia for travellers exploring a broader Asia itinerary.<\/p><p data-start=\"175\" data-end=\"366\">\u00a0<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87c7cd7 elementor-widget elementor-widget-image\" data-id=\"87c7cd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"71\" src=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2024\/02\/left-transparent-300x71.png\" class=\"attachment-medium size-medium wp-image-34925\" alt=\"\" srcset=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2024\/02\/left-transparent-300x71.png 300w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2024\/02\/left-transparent.png 850w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15786cc e-flex e-con-boxed e-con e-parent\" data-id=\"15786cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a446b2 elementor-widget elementor-widget-image\" data-id=\"4a446b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"960\" src=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/13-1-scaled.jpg\" class=\"attachment-full size-full wp-image-53129\" alt=\"\" srcset=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/13-1-scaled.jpg 2560w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/13-1-300x113.jpg 300w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/13-1-1024x384.jpg 1024w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/13-1-1536x576.jpg 1536w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/13-1-2048x768.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-042073d e-con-full e-flex e-con e-child\" data-id=\"042073d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fbc507 elementor-widget elementor-widget-text-editor\" data-id=\"9fbc507\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-weight: 400;\">Matching Japan with your clients<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3028934 elementor-widget elementor-widget-text-editor\" data-id=\"3028934\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"516\" data-end=\"787\"><strong data-start=\"516\" data-end=\"538\">Luxury travellers:<\/strong><br data-start=\"538\" data-end=\"541\" \/>Japan has a refined style of luxury centred on detail and service rather than excess. Private guides, high-end ryokan stays and exceptional dining allow guests to experience craftsmanship, hospitality and seasonal cuisine at an intimate level.<\/p><p data-start=\"789\" data-end=\"1043\"><strong data-start=\"789\" data-end=\"813\">Cultural travellers:<\/strong><br data-start=\"813\" data-end=\"816\" \/>Temples, shrines and preserved historic districts provide insight into traditions that continue to shape daily life. Artisan workshops, tea culture and seasonal festivals add further depth for travellers interested in heritage.<\/p><p data-start=\"1045\" data-end=\"1283\"><strong data-start=\"1045\" data-end=\"1073\">Food-focused travellers:<\/strong><br data-start=\"1073\" data-end=\"1076\" \/>Cuisine is often a central motivation for visiting Japan. Travellers can explore regional specialities, lively food markets and renowned restaurants, with each destination offering its own culinary identity.<\/p><p data-start=\"1285\" data-end=\"1529\"><strong data-start=\"1285\" data-end=\"1308\">Nature enthusiasts:<\/strong><br data-start=\"1308\" data-end=\"1311\" \/>Beyond the cities, the country opens into mountain landscapes, national parks and scenic coastlines. Hot spring towns and walking routes provide opportunities to slow one&#8217;s pace and experience Japan\u2019s natural environments.<\/p><p data-start=\"1531\" data-end=\"1757\"><strong data-start=\"1531\" data-end=\"1566\">Photography-focused travellers:<\/strong><br data-start=\"1566\" data-end=\"1569\" \/>Japan\u2019s changing seasons create constantly shifting scenery. Temple architecture, traditional streets and carefully designed gardens provide visually striking settings throughout the year.<\/p><p data-start=\"1759\" data-end=\"2018\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"1759\" data-end=\"1781\">Repeat travellers:<\/strong><br data-start=\"1781\" data-end=\"1784\" \/>Many visitors return to explore different regions after their first trip. Northern landscapes in Hokkaido, historic towns in the countryside and the subtropical islands of Okinawa reveal entirely different perspectives of the country.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a50b9e e-flex e-con-boxed e-con e-parent\" data-id=\"9a50b9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7315f8 elementor-widget elementor-widget-image\" data-id=\"d7315f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"71\" src=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2024\/02\/right-transparent-300x71.png\" class=\"attachment-medium size-medium wp-image-34926\" alt=\"\" srcset=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2024\/02\/right-transparent-300x71.png 300w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2024\/02\/right-transparent.png 850w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d53a9a e-flex e-con-boxed e-con e-parent\" data-id=\"8d53a9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dec99ce elementor-widget elementor-widget-text-editor\" data-id=\"dec99ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Responsible travel &amp; local impact<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c40a1c6 e-flex e-con-boxed e-con e-parent\" data-id=\"c40a1c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3be4296 e-con-full e-flex e-con e-child\" data-id=\"3be4296\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efb2202 elementor-widget elementor-widget-image\" data-id=\"efb2202\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Square-3-1-1024x1024.jpg\" class=\"attachment-large size-large wp-image-53131\" alt=\"\" srcset=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Square-3-1-1024x1024.jpg 1024w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Square-3-1-300x300.jpg 300w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Square-3-1-150x150.jpg 150w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Square-3-1-1536x1536.jpg 1536w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Square-3-1-2048x2048.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c3c2cf e-con-full e-flex e-con e-child\" data-id=\"7c3c2cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17526b2 elementor-widget elementor-widget-text-editor\" data-id=\"17526b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"39\" data-end=\"375\"><strong data-start=\"39\" data-end=\"63\">Heritage protection: <\/strong>Japan places strong emphasis on preserving its historic temples, shrines and traditional neighbourhoods. Experiences such as traditional craft workshops, tea ceremonies and visits to historic neighbourhoods help sustain cultural practices and support ongoing conservation.<\/p><p data-start=\"377\" data-end=\"687\"><strong data-start=\"377\" data-end=\"406\">Environmental protection: <\/strong>National parks, coastal ecosystems and mountain environments are actively protected across the country. Responsible tourism helps support conservation initiatives while allowing visitors to experience Japan\u2019s forests, volcanic landscapes and coastal regions in a thoughtful way.<\/p><p data-pm-slice=\"1 1 []\"><strong>Community development: <\/strong>Exploring destinations outside the Golden Route and limiting time in over crowded places such as Kyoto plays an important role in supporting local communities, particularly as rural areas face population decline. Staying in family-run ryokan, participating in farm stays and visiting artisan workshops helps distribute heavy tourism and sustain traditional livelihoods, particularly in rural areas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb7ce8f e-flex e-con-boxed e-con e-parent\" data-id=\"bb7ce8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb7770e elementor-widget elementor-widget-text-editor\" data-id=\"eb7770e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Logistics &amp; ground realities<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-beec5b6 e-flex e-con-boxed e-con e-parent\" data-id=\"beec5b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ce6de49 e-con-full e-flex e-con e-child\" data-id=\"ce6de49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a486ae elementor-widget elementor-widget-text-editor\" data-id=\"2a486ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1011\" data-end=\"1289\"><strong data-start=\"1011\" data-end=\"1025\">Transport: <\/strong>Japan\u2019s extensive rail network makes travelling between major cities efficient and comfortable.\u00a0<\/p><p data-start=\"1434\" data-end=\"1590\"><strong data-start=\"1434\" data-end=\"1447\">Currency: <\/strong>The Japanese Yen (JPY) is used nationwide. Credit cards are now more widely accepted, although\u00a0 many temples, small shops and restaurants in local areas still only accept cash.<\/p><p data-start=\"1592\" data-end=\"1759\"><strong data-start=\"1592\" data-end=\"1609\">Connectivity: <\/strong>Mobile coverage and internet connectivity are strong throughout Japan.\u00a0<\/p><p data-start=\"1761\" data-end=\"1971\"><strong data-start=\"1761\" data-end=\"1785\">Healthcare &amp; safety: <\/strong>Japan maintains high healthcare standards and modern medical facilities in major cities. The country is widely regarded as one of the safest destinations for international travellers.<\/p><p data-start=\"1973\" data-end=\"2156\"><strong data-start=\"1973\" data-end=\"1991\">Accessibility: <\/strong>Public transport infrastructure is highly developed and increasingly accessible, though some historic temples or rural sites may involve stairs or uneven terrain.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35fb8da e-con-full e-flex e-con e-child\" data-id=\"35fb8da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c58f93a elementor-widget elementor-widget-image\" data-id=\"c58f93a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Square-4-1-1024x1024.jpg\" class=\"attachment-large size-large wp-image-53132\" alt=\"\" srcset=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Square-4-1-1024x1024.jpg 1024w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Square-4-1-300x300.jpg 300w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Square-4-1-150x150.jpg 150w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Square-4-1-1536x1536.jpg 1536w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Square-4-1-2048x2048.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-169ea69 e-flex e-con-boxed e-con e-parent\" data-id=\"169ea69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-54e572b e-con-full e-flex e-con e-child\" data-id=\"54e572b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c05f07 elementor-widget elementor-widget-text-editor\" data-id=\"9c05f07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-weight: 400;\">Final tips for travel designers:<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70ad8d0 elementor-widget elementor-widget-text-editor\" data-id=\"70ad8d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Focus on balancing major cities with quieter cultural regions.<\/li><li>Promote Japan year round, especially in shoulder season, as there are beautiful bloomings beyond sakura and momiji and each season offers its own unique highlights and landscapes.<\/li><li>Allow time for slower exploration of historic districts and temple precincts.<\/li><li>Combine cultural highlights with regional cuisine and traditional accommodation.<\/li><li><strong>Rely on EXO\u2019s local expertise and logistics<\/strong> to craft itineraries that reveal both iconic sites and lesser-known regional experiences.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3f43f9 elementor-widget elementor-widget-text-editor\" data-id=\"a3f43f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Japan FAQ<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c7a7df elementor-widget elementor-widget-text-editor\" data-id=\"6c7a7df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"239\" data-end=\"526\"><strong data-start=\"239\" data-end=\"274\">Is Japan easy to travel around?<\/strong><br data-start=\"274\" data-end=\"277\" \/>Yes. Japan is one of the easiest countries in the world to navigate thanks to its reliable rail network, clear signage and well-organised transport systems. The Shinkansen high-speed train makes travel between major cities efficient and comfortable.<\/p><p data-start=\"528\" data-end=\"793\"><strong data-start=\"528\" data-end=\"569\">Do travellers need to speak Japanese?<\/strong><br data-start=\"569\" data-end=\"572\" \/>No, but it can be helpful to know basic phrases. While English is not universally spoken, major hotels, transport hubs and many restaurants in tourism areas offer English signage or menus. Guides can provide additional cultural interpretation throughout the journey.<\/p><p data-start=\"1120\" data-end=\"1335\"><strong data-start=\"1120\" data-end=\"1153\">How long should clients stay?<\/strong><br data-start=\"1153\" data-end=\"1156\" \/>A minimum of 10 days is recommended to explore Japan properly. Shorter trips often feel rushed and limit the depth of the experience, while itineraries of 10 days or more allow for a balance of key highlights and alternative experiences that better reflect the country\u2019s uniqueness.<\/p><p data-start=\"1337\" data-end=\"1568\"><strong data-start=\"1337\" data-end=\"1381\">Is Japan suitable for repeat travellers?<\/strong><br data-start=\"1381\" data-end=\"1384\" \/>Very much so. Japan\u2019s regional diversity encourages return visits, from northern landscapes in Hokkaido to subtropical islands in Okinawa and historic towns throughout the countryside.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93a2039 e-flex e-con-boxed e-con e-parent\" data-id=\"93a2039\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-442c466 e-con-full e-flex e-con e-child\" data-id=\"442c466\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ceeaa83 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ceeaa83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.exotravel.com\/partner\/partners-with-us\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Partner with EXO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d594d7 e-con-full e-flex e-con e-child\" data-id=\"6d594d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c17c3b2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c17c3b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.exotravel.com\/destinations\/japan\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more about EXO Japan<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Explore key selling points and insider tips for positioning Japan&#8217;s samurai and feudal heritage, exceptional food culture and intricate craftsmanship to the right clients.<\/p>\n","protected":false},"author":1,"featured_media":53141,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[228],"tags":[],"class_list":["post-53103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-japan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intro to Japan: A Concise Selling Guide for Travel Professionals - EXO Travel Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exotravel.com\/blog\/en\/japan-selling-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intro to Japan: A Concise Selling Guide for Travel Professionals - EXO Travel Blog\" \/>\n<meta property=\"og:description\" content=\"Explore key selling points and insider tips for positioning Japan&#039;s samurai and feudal heritage, exceptional food culture and intricate craftsmanship to the right clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.exotravel.com\/blog\/en\/japan-selling-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"EXO Travel Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoTravelGroup\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-27T05:00:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-27T11:38:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/Mobile-Feature-1-1-1024x578.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"578\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EXO_Travel\" \/>\n<meta name=\"twitter:site\" content=\"@EXO_Travel\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/japan-selling-guide\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/japan-selling-guide\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/#\\\/schema\\\/person\\\/25f31f713ccd2c645ee56d896fb33fc0\"},\"headline\":\"Intro to Japan: A Concise Selling Guide for Travel Professionals\",\"datePublished\":\"2026-03-27T05:00:48+00:00\",\"dateModified\":\"2026-03-27T11:38:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/japan-selling-guide\\\/\"},\"wordCount\":1772,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/japan-selling-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Mobile-Feature-1-1.jpg\",\"articleSection\":[\"Japan\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/japan-selling-guide\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/japan-selling-guide\\\/\",\"url\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/japan-selling-guide\\\/\",\"name\":\"Intro to Japan: A Concise Selling Guide for Travel Professionals - EXO Travel Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/japan-selling-guide\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/japan-selling-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Mobile-Feature-1-1.jpg\",\"datePublished\":\"2026-03-27T05:00:48+00:00\",\"dateModified\":\"2026-03-27T11:38:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/japan-selling-guide\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/japan-selling-guide\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/japan-selling-guide\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Mobile-Feature-1-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Mobile-Feature-1-1.jpg\",\"width\":2550,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/japan-selling-guide\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Intro to Japan: A Concise Selling Guide for Travel Professionals\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/\",\"name\":\"EXO Travel Blog\",\"description\":\"Travel Made Real\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/#organization\",\"name\":\"EXO Travel Group\",\"url\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Classic-Journeys-1.png\",\"contentUrl\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Classic-Journeys-1.png\",\"width\":900,\"height\":350,\"caption\":\"EXO Travel Group\"},\"image\":{\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ExoTravelGroup\",\"https:\\\/\\\/x.com\\\/EXO_Travel\",\"https:\\\/\\\/www.instagram.com\\\/exotravelgroup\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/exotravel\",\"https:\\\/\\\/www.pinterest.com\\\/exotravel\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/exotravel\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/#\\\/schema\\\/person\\\/25f31f713ccd2c645ee56d896fb33fc0\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1aaf19b4c24206b7a8134ab918439200d6288b7bde9c594c3979468fb18743aa?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1aaf19b4c24206b7a8134ab918439200d6288b7bde9c594c3979468fb18743aa?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1aaf19b4c24206b7a8134ab918439200d6288b7bde9c594c3979468fb18743aa?s=96&d=mm&r=g\",\"caption\":\"admin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Intro to Japan: A Concise Selling Guide for Travel Professionals - EXO Travel Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.exotravel.com\/blog\/en\/japan-selling-guide\/","og_locale":"en_GB","og_type":"article","og_title":"Intro to Japan: A Concise Selling Guide for Travel Professionals - EXO Travel Blog","og_description":"Explore key selling points and insider tips for positioning Japan's samurai and feudal heritage, exceptional food culture and intricate craftsmanship to the right clients.","og_url":"https:\/\/www.exotravel.com\/blog\/en\/japan-selling-guide\/","og_site_name":"EXO Travel Blog","article_publisher":"https:\/\/www.facebook.com\/ExoTravelGroup","article_published_time":"2026-03-27T05:00:48+00:00","article_modified_time":"2026-03-27T11:38:24+00:00","og_image":[{"width":1024,"height":578,"url":"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/Mobile-Feature-1-1-1024x578.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@EXO_Travel","twitter_site":"@EXO_Travel","twitter_misc":{"Written by":"admin","Estimated reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.exotravel.com\/blog\/en\/japan-selling-guide\/#article","isPartOf":{"@id":"https:\/\/www.exotravel.com\/blog\/en\/japan-selling-guide\/"},"author":{"name":"admin","@id":"https:\/\/www.exotravel.com\/blog\/#\/schema\/person\/25f31f713ccd2c645ee56d896fb33fc0"},"headline":"Intro to Japan: A Concise Selling Guide for Travel Professionals","datePublished":"2026-03-27T05:00:48+00:00","dateModified":"2026-03-27T11:38:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.exotravel.com\/blog\/en\/japan-selling-guide\/"},"wordCount":1772,"commentCount":0,"publisher":{"@id":"https:\/\/www.exotravel.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.exotravel.com\/blog\/en\/japan-selling-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/Mobile-Feature-1-1.jpg","articleSection":["Japan"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.exotravel.com\/blog\/en\/japan-selling-guide\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.exotravel.com\/blog\/en\/japan-selling-guide\/","url":"https:\/\/www.exotravel.com\/blog\/en\/japan-selling-guide\/","name":"Intro to Japan: A Concise Selling Guide for Travel Professionals - EXO Travel Blog","isPartOf":{"@id":"https:\/\/www.exotravel.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.exotravel.com\/blog\/en\/japan-selling-guide\/#primaryimage"},"image":{"@id":"https:\/\/www.exotravel.com\/blog\/en\/japan-selling-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/Mobile-Feature-1-1.jpg","datePublished":"2026-03-27T05:00:48+00:00","dateModified":"2026-03-27T11:38:24+00:00","breadcrumb":{"@id":"https:\/\/www.exotravel.com\/blog\/en\/japan-selling-guide\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.exotravel.com\/blog\/en\/japan-selling-guide\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.exotravel.com\/blog\/en\/japan-selling-guide\/#primaryimage","url":"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/Mobile-Feature-1-1.jpg","contentUrl":"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2026\/03\/Mobile-Feature-1-1.jpg","width":2550,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/www.exotravel.com\/blog\/en\/japan-selling-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.exotravel.com\/blog\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Intro to Japan: A Concise Selling Guide for Travel Professionals"}]},{"@type":"WebSite","@id":"https:\/\/www.exotravel.com\/blog\/#website","url":"https:\/\/www.exotravel.com\/blog\/","name":"EXO Travel Blog","description":"Travel Made Real","publisher":{"@id":"https:\/\/www.exotravel.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.exotravel.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.exotravel.com\/blog\/#organization","name":"EXO Travel Group","url":"https:\/\/www.exotravel.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.exotravel.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2020\/02\/Classic-Journeys-1.png","contentUrl":"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2020\/02\/Classic-Journeys-1.png","width":900,"height":350,"caption":"EXO Travel Group"},"image":{"@id":"https:\/\/www.exotravel.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ExoTravelGroup","https:\/\/x.com\/EXO_Travel","https:\/\/www.instagram.com\/exotravelgroup","https:\/\/www.linkedin.com\/company\/exotravel","https:\/\/www.pinterest.com\/exotravel\/","https:\/\/www.youtube.com\/user\/exotravel"]},{"@type":"Person","@id":"https:\/\/www.exotravel.com\/blog\/#\/schema\/person\/25f31f713ccd2c645ee56d896fb33fc0","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/1aaf19b4c24206b7a8134ab918439200d6288b7bde9c594c3979468fb18743aa?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1aaf19b4c24206b7a8134ab918439200d6288b7bde9c594c3979468fb18743aa?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1aaf19b4c24206b7a8134ab918439200d6288b7bde9c594c3979468fb18743aa?s=96&d=mm&r=g","caption":"admin"}}]}},"_links":{"self":[{"href":"https:\/\/www.exotravel.com\/blog\/wp-json\/wp\/v2\/posts\/53103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.exotravel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.exotravel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.exotravel.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.exotravel.com\/blog\/wp-json\/wp\/v2\/comments?post=53103"}],"version-history":[{"count":63,"href":"https:\/\/www.exotravel.com\/blog\/wp-json\/wp\/v2\/posts\/53103\/revisions"}],"predecessor-version":[{"id":53644,"href":"https:\/\/www.exotravel.com\/blog\/wp-json\/wp\/v2\/posts\/53103\/revisions\/53644"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.exotravel.com\/blog\/wp-json\/wp\/v2\/media\/53141"}],"wp:attachment":[{"href":"https:\/\/www.exotravel.com\/blog\/wp-json\/wp\/v2\/media?parent=53103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.exotravel.com\/blog\/wp-json\/wp\/v2\/categories?post=53103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.exotravel.com\/blog\/wp-json\/wp\/v2\/tags?post=53103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}