{"id":45013,"date":"2025-06-17T10:00:01","date_gmt":"2025-06-17T03:00:01","guid":{"rendered":"https:\/\/www.exotravel.com\/blog\/en\/?p=45013"},"modified":"2025-06-18T19:21:51","modified_gmt":"2025-06-18T12:21:51","slug":"2025-travel-trends","status":"publish","type":"post","link":"https:\/\/www.exotravel.com\/blog\/en\/2025-travel-trends\/","title":{"rendered":"2025 Travel Trends: What\u2019s Driving Demand, Spend and New Opportunities Across EXO Travel"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"45013\" class=\"elementor elementor-45013\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45a5c93 e-flex e-con-boxed e-con e-parent\" data-id=\"45a5c93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dcf067 elementor-widget elementor-widget-text-editor\" data-id=\"5dcf067\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #80b157;\"><span style=\"font-weight: 400;\">This trend report explores the new priorities shaping demand, spending and sales opportunities across Asia and beyond, offering forward-looking insights for advisors navigating a fast-evolving landscape.<\/span><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2400d5 e-flex e-con-boxed e-con e-parent\" data-id=\"c2400d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9fe4a6d e-con-full e-flex e-con e-child\" data-id=\"9fe4a6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32a06a4 elementor-widget elementor-widget-text-editor\" data-id=\"32a06a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-weight: 400;\">Shorter booking windows\u00a0<\/span><\/h4><h4><span style=\"font-weight: 400;\">are the new normal<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f0a1f8 elementor-widget elementor-widget-text-editor\" data-id=\"6f0a1f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the clearest shifts in recent traveller behaviour is the growing trend towards shorter booking lead times. More trips are being confirmed closer to the departure date than in previous years, particularly in long-haul markets. While not ideal from a planning perspective, this reflects broader patterns of uncertainty and changing travel habits.<\/p><p>It also highlights the value of early engagement. Booking further in advance allows for better rates, a wider selection of accommodation and greater access to experiences that may not be available at the last minute.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d99e28 e-con-full e-flex e-con e-child\" data-id=\"1d99e28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d12ba1f elementor-widget elementor-widget-image\" data-id=\"d12ba1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2024\/06\/May-June-25-Blog-square-images-1-1024x1024.png\" class=\"attachment-large size-large wp-image-45141\" alt=\"\" srcset=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2024\/06\/May-June-25-Blog-square-images-1-1024x1024.png 1024w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2024\/06\/May-June-25-Blog-square-images-1-300x300.png 300w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2024\/06\/May-June-25-Blog-square-images-1-150x150.png 150w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2024\/06\/May-June-25-Blog-square-images-1.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6eb99c8 e-con-full e-flex e-con e-child\" data-id=\"6eb99c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f67042 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7f67042\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.exotravel.com\/partner\/partners-with-us\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Partner with EXO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42f553d e-flex e-con-boxed e-con e-parent\" data-id=\"42f553d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7b241e elementor-widget elementor-widget-image\" data-id=\"f7b241e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"80\" src=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/11\/6a101313-3902-445d-919e-96c1706b4a7c.png\" class=\"attachment-large size-large wp-image-22839\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d24a77d e-flex e-con-boxed e-con e-parent\" data-id=\"d24a77d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bc5bfd4 e-con-full e-flex e-con e-child\" data-id=\"bc5bfd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e9861b elementor-widget elementor-widget-image\" data-id=\"4e9861b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2025\/06\/May-June-25-Blog-square-images-11-1024x1024.png\" class=\"attachment-large size-large wp-image-45024\" alt=\"\" srcset=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2025\/06\/May-June-25-Blog-square-images-11-1024x1024.png 1024w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2025\/06\/May-June-25-Blog-square-images-11-300x300.png 300w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2025\/06\/May-June-25-Blog-square-images-11-150x150.png 150w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2025\/06\/May-June-25-Blog-square-images-11.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6d2ef5 e-con-full e-flex e-con e-child\" data-id=\"c6d2ef5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7791c6b elementor-widget elementor-widget-text-editor\" data-id=\"7791c6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-weight: 400;\">Destination demand remains strong<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f32649 elementor-widget elementor-widget-text-editor\" data-id=\"6f32649\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Demand across EXO\u2019s core markets remains robust. Japan, Thailand and Vietnam continue to lead for both new and repeat visitors, driven by events such as Expo 2025 in Osaka, strong air connectivity and continued cultural appeal. Thailand, in particular, continues to benefit from a balanced mix of regional and long-haul demand, while Vietnam\u2019s beaches and heritage cities remain consistent draws.<\/span><\/p><p><span style=\"font-weight: 400;\">Meanwhile, newer markets are gaining attention. South Korea has emerged as a rising luxury destination, especially following a surge in cultural visibility. Saudi Arabia is seeing momentum build slowly but surely, with travellers drawn by its heritage sites, dramatic landscapes and a sense of novelty.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15786cc e-flex e-con-boxed e-con e-parent\" data-id=\"15786cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e33a77 elementor-widget elementor-widget-image\" data-id=\"3e33a77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"80\" src=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/11\/6a101313-3902-445d-919e-96c1706b4a7c.png\" class=\"attachment-large size-large wp-image-22839\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60440ec e-flex e-con-boxed e-con e-parent\" data-id=\"60440ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f747e21 e-con-full e-flex e-con e-child\" data-id=\"f747e21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3028934 elementor-widget elementor-widget-text-editor\" data-id=\"3028934\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-weight: 400;\">Off-the-beaten-path experiences gain traction<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a06590 elementor-widget elementor-widget-text-editor\" data-id=\"8a06590\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While flagship destinations continue to perform, there is growing demand for lesser-known regions that offer cultural intrigue and space to explore. Travellers are moving beyond the usual routes, motivated by a desire for meaningful connection, fewer crowds and a stronger sense of place.<\/span><\/p><p><span style=\"font-weight: 400;\">This is evident in Vietnam, where the northern provinces of Ha Giang and Cao Bang are drawing interest from those who\u2019ve already seen the highlights. In Cambodia, the Cardamom Mountains and remote heritage sites like Preah Vihear are increasingly featured in custom itineraries. Laos\u2019 far north, Indonesia\u2019s islands beyond Bali and Thailand\u2019s overlooked provinces like Nan or Khanom are similarly being positioned as destinations in their own right.<\/span><\/p><p><span style=\"font-weight: 400;\">This shift aligns closely with EXO Travel\u2019s long-standing focus on regional depth and community-based travel. With experienced teams in place across all destinations, EXO is well equipped to support advisors in building off-the-beaten-path programmes that remain seamless, safe and well-curated.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f68cca6 e-con-full e-flex e-con e-child\" data-id=\"f68cca6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51271f2 elementor-widget elementor-widget-image\" data-id=\"51271f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2025\/06\/May-June-25-Blog-square-images-12-1024x1024.png\" class=\"attachment-large size-large wp-image-45025\" alt=\"\" srcset=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2025\/06\/May-June-25-Blog-square-images-12-1024x1024.png 1024w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2025\/06\/May-June-25-Blog-square-images-12-300x300.png 300w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2025\/06\/May-June-25-Blog-square-images-12-150x150.png 150w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2025\/06\/May-June-25-Blog-square-images-12.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7666c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1a7666c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.exotravel.com\/travel-for-good\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Travel for Good<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0201273 e-flex e-con-boxed e-con e-parent\" data-id=\"0201273\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cdf0c31 elementor-widget elementor-widget-image\" data-id=\"cdf0c31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"80\" src=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/11\/6a101313-3902-445d-919e-96c1706b4a7c.png\" class=\"attachment-large size-large wp-image-22839\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4716ae6 e-flex e-con-boxed e-con e-parent\" data-id=\"4716ae6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-887be57 e-con-full e-flex e-con e-child\" data-id=\"887be57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ab1cb4 elementor-widget elementor-widget-image\" data-id=\"6ab1cb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2025\/06\/May-June-25-Blog-square-images-13-1024x1024.png\" class=\"attachment-large size-large wp-image-45026\" alt=\"\" srcset=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2025\/06\/May-June-25-Blog-square-images-13-1024x1024.png 1024w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2025\/06\/May-June-25-Blog-square-images-13-300x300.png 300w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2025\/06\/May-June-25-Blog-square-images-13-150x150.png 150w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2025\/06\/May-June-25-Blog-square-images-13.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-757c4d4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"757c4d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.exotravel.com\/partner\/partners-with-us\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Partner with EXO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b44ed3 e-con-full e-flex e-con e-child\" data-id=\"7b44ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc7601b elementor-widget elementor-widget-text-editor\" data-id=\"cc7601b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-weight: 400;\">Slow travel replaces the checklist<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42d5626 elementor-widget elementor-widget-text-editor\" data-id=\"42d5626\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Travellers are also choosing to do less and experience more. There\u2019s a noticeable move away from rapid, multi-country itineraries toward deeper exploration of a single destination. Instead of racing through five cities in 10 days, more guests are spending extended time in one place, allowing for a more immersive connection to culture, nature and rhythm of life.<\/span><\/p><p><span style=\"font-weight: 400;\">This shift is driven by several factors: a desire for less rushed holidays, growing interest in sustainability and the emotional appeal of staying longer in a place that resonates. It\u2019s also practical. Longer trips help reduce the carbon impact of long-haul flights and reduce the fatigue of constant travel.<\/span><\/p><p><span style=\"font-weight: 400;\">Advisors are responding with itineraries that include repeat-stay nights, built-in breathing space and slower transport options such as train journeys, multi-day river cruises or countryside cycling. Examples include multi-night village stays in Laos, extended beach retreats in Southern Thailand and one-region explorations of Indonesia or Vietnam with flexible pacing.<\/span><\/p><p><span style=\"font-weight: 400;\">EXO\u2019s on-the-ground flexibility and deep destination knowledge allow for a wide range of these slower-paced options\u2014helping advisors propose trips that are not just more sustainable, but often more luxurious in their sense of ease and depth.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac2ab9a e-flex e-con-boxed e-con e-parent\" data-id=\"ac2ab9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f86b039 elementor-widget elementor-widget-image\" data-id=\"f86b039\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"80\" src=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/11\/6a101313-3902-445d-919e-96c1706b4a7c.png\" class=\"attachment-large size-large wp-image-22839\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8e5434 e-flex e-con-boxed e-con e-parent\" data-id=\"e8e5434\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-41d5dcf e-con-full e-flex e-con e-child\" data-id=\"41d5dcf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-045d113 elementor-widget elementor-widget-text-editor\" data-id=\"045d113\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-weight: 400;\">Luxury spending anchored in experience<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1acfdbe elementor-widget elementor-widget-text-editor\" data-id=\"1acfdbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Luxury travel in 2025 remains strong, but spending is more purposeful. Travellers are placing higher value on privacy, cultural engagement and personalisation than on traditional five-star status. According to the 2025 Luxury Travel Report by Preferred Hotels &amp; Resorts and The Harris Poll, 75% of luxury travellers say they won\u2019t pay premium prices for experiences that feel impersonal or mass-market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is reflected in demand for villa stays, private access to sites, curated dining experiences and meaningful cultural interaction. Guests want a sense of exclusivity and insight such as private ceremonies, specialist-led tours or stays at heritage properties that reflect the spirit of the place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is also continued interest in wellness and value-aligned travel. Properties with strong sustainability credentials, wellness programmes and community partnerships are outperforming those without. EXO\u2019s B Corp status, Travel for Good portfolio and long-standing relationships with responsible providers are key assets for advisors aiming to deliver elevated, meaningful luxury.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d6a87b e-con-full e-flex e-con e-child\" data-id=\"1d6a87b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87935c5 elementor-widget elementor-widget-image\" data-id=\"87935c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2025\/06\/May-June-25-Blog-square-images-14-1024x1024.png\" class=\"attachment-large size-large wp-image-45027\" alt=\"\" srcset=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2025\/06\/May-June-25-Blog-square-images-14-1024x1024.png 1024w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2025\/06\/May-June-25-Blog-square-images-14-300x300.png 300w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2025\/06\/May-June-25-Blog-square-images-14-150x150.png 150w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2025\/06\/May-June-25-Blog-square-images-14.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c63b38 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7c63b38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.exotravel.com\/luxe\/luxehome\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover EXO Luxury<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c20a1ec e-flex e-con-boxed e-con e-parent\" data-id=\"c20a1ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5e9e5d elementor-widget elementor-widget-image\" data-id=\"f5e9e5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"80\" src=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/11\/6a101313-3902-445d-919e-96c1706b4a7c.png\" class=\"attachment-large size-large wp-image-22839\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0a5918 e-flex e-con-boxed e-con e-parent\" data-id=\"a0a5918\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b97bf81 e-con-full e-flex e-con e-child\" data-id=\"b97bf81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-637e46f elementor-widget elementor-widget-image\" data-id=\"637e46f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2025\/06\/May-June-25-Blog-square-images-15-1024x1024.png\" class=\"attachment-large size-large wp-image-45032\" alt=\"\" srcset=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2025\/06\/May-June-25-Blog-square-images-15-1024x1024.png 1024w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2025\/06\/May-June-25-Blog-square-images-15-300x300.png 300w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2025\/06\/May-June-25-Blog-square-images-15-150x150.png 150w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2025\/06\/May-June-25-Blog-square-images-15.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b79978 e-con-full e-flex e-con e-child\" data-id=\"1b79978\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-021224f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"021224f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.exotravel.com\/tour-styles\/adventure\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Adventure Starts here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e7ac64 e-con-full e-flex e-con e-child\" data-id=\"3e7ac64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20c4b43 elementor-widget elementor-widget-text-editor\" data-id=\"20c4b43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-weight: 400;\">Experiential, Culinary\u00a0<\/span><\/h4><h4><span style=\"font-weight: 400;\">and Adventure Travel evolve<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5927128 elementor-widget elementor-widget-text-editor\" data-id=\"5927128\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Across all segments, experiential travel continues to dominate. Food remains a major driver of destination choice, with more travellers planning entire trips around culinary highlights\u2014from street food in Hanoi to omakase counters in Tokyo or wellness cuisine in Bali. Cooking classes, farm visits and market-led tastings are increasingly featured in both mid-range and high-end itineraries.<\/span><\/p><p><span style=\"font-weight: 400;\">Soft adventure\u2014cycling, trekking, kayaking\u2014is no longer niche. It\u2019s a core expectation, particularly for clients seeking balance between activity and cultural connection. EXO\u2019s adventure product line supports this trend with curated options across all destinations.<\/span><\/p><p><span style=\"font-weight: 400;\">Wellness-focused travel also continues to grow, with Thailand and Indonesia leading the region for spa, detox and spiritual retreat experiences. The blending of nature, mindfulness and comfort makes this a versatile addition to many itineraries.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e8ac3e e-flex e-con-boxed e-con e-parent\" data-id=\"1e8ac3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-053ac9f elementor-widget elementor-widget-text-editor\" data-id=\"053ac9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-weight: 400;\">Opportunity for advisors:<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ea130a elementor-widget elementor-widget-text-editor\" data-id=\"0ea130a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The trends shaping 2025 are closely aligned with EXO Travel\u2019s strengths\u2014regional expertise, creative itinerary design and strong local relationships. For travel advisors, this creates several clear strategies:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be ready to respond to <\/span><b>last-minute bookings<\/b><span style=\"font-weight: 400;\"> with flexible, well-paced proposals.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recommend <\/span><b>slower, single-country journeys<\/b><span style=\"font-weight: 400;\"> with extended stays and immersive pacing.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Present <\/span><b>lesser-known destinations<\/b><span style=\"font-weight: 400;\"> as a chance to connect, discover and avoid over-tourism.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reframe <\/span><b>luxury<\/b><span style=\"font-weight: 400;\"> as experience-driven, sustainable and personalised.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include <\/span><b>culinary, soft adventure and wellness<\/b><span style=\"font-weight: 400;\"> elements as core itinerary components.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">As demand evolves, EXO\u2019s platform offers both the agility and depth to support advisors in delivering travel that feels both seamless and transformative.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93a2039 e-flex e-con-boxed e-con e-parent\" data-id=\"93a2039\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-442c466 e-con-full e-flex e-con e-child\" data-id=\"442c466\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ceeaa83 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ceeaa83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.exotravel.com\/partner\/partners-with-us\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Partner with EXO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d594d7 e-con-full e-flex e-con e-child\" data-id=\"6d594d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c17c3b2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c17c3b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.exotravel.com\/get-in-touch\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>From last-minute bookings to immersive regional exploration, traveller behaviour is shifting in 2025\u2014and EXO Travel\u2019s destinations are at the centre of it all. <\/p>\n","protected":false},"author":1,"featured_media":45212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[253,1362],"tags":[],"class_list":["post-45013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exo-news","category-travel-styles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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