{"id":34425,"date":"2024-02-07T05:58:46","date_gmt":"2024-02-06T22:58:46","guid":{"rendered":"https:\/\/www.exotravel.com\/blog\/en\/?p=34425"},"modified":"2024-02-08T14:20:26","modified_gmt":"2024-02-08T07:20:26","slug":"fitur-2024","status":"publish","type":"post","link":"https:\/\/www.exotravel.com\/blog\/en\/fitur-2024\/","title":{"rendered":"FITUR 2024: Insights and key takeaways"},"content":{"rendered":"\t\t
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FITUR 2024 wrapped up last week in Madrid. The annual tourism fair featured a busy schedule for the EXO Travel team, as they met with partners and shared news from across our portfolio of destinations. <\/span><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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FITUR (Feria Internacional de Turismo) is always a wonderful opportunity for EXO to showcase exciting updates and discuss travel trends<\/strong> with our partners in the Spanish-speaking market – and this year was no exception!<\/span><\/p>

EXO was represented by Nick Ghosh, Director of Global Sales, Lucas Arruda, Sales Manager for Latin America and <\/span>Louane Daigremont, <\/span>Regional Manager Spain, Portugal and Latin America.\u00a0 The trio hosted three days of meetings with partners<\/strong> as well as post-event meetings and training sessions with partners in the Madrid area.\u00a0<\/span><\/p>

\u2018FITUR 2024 was a great opportunity for meaningful engagement with our partners,<\/strong> particularly given the notable presence of Latin Americans at the event,\u2019 Lucas explains. \u2018The meetings we had were essential in bolstering our collaboration this year\u2019.\u00a0<\/span><\/p>

Read on to learn about their key takeaways and insights from the event.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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‘I was delighted to meet with so many partners from Spain, Portugal and Latin America, and very pleased to hear that Southeast Asia was seeing a very strong rebound of interest in 2024′<\/span><\/span><\/em><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDiscover more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Travel is back!<\/b><\/span><\/p>

This year\u2019s FITUR was noticeably upbeat, with partners enjoying an uptick in business as the travel industry continues its post-pandemic rebound.<\/strong> Many positive discussions revolved around boasting sales, capitalising on EXO\u2019s experience<\/strong> and consistency of service.\u00a0<\/span><\/p>

Nick adds, \u2018<\/span>As a first time visitor to FITUR I was delighted to meet with so many partners from Spain, Portugal and Latin America, and very pleased to hear that Southeast Asia was seeing a very strong rebound<\/strong> of interest in 2024. This was definitely evident from the liveliness of the show, which had amazing attendance from partners and suppliers worldwide’!<\/span><\/p>

This includes a renewed focus on niche travel for Laos and Indonesia<\/strong>.\u00a0 Laos is drawing the attention of those seeking a more unique, off-the-beaten path experience. And Indonesia continues to solidify its position as a favoured destination for honeymooners and those seeking mindfulness retreats.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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‘There was a real buzz around the Korea stand throughout the show, and it was clear that there is a huge appetite for Korean culture, its wonderful cuisine and exploring beyond Seoul’<\/span><\/span><\/em><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Korea: New, buzzing destination<\/b><\/span><\/p>

The newest addition to EXO\u2019s portfolio of destinations were buzz-worthy topics at FITUR.<\/span><\/p>

Korea, EXO\u2019s newest destination launched in November 2023, received a positive reception at FITUR.<\/span><\/p>

The growing trends around Korean culture have sparked interest in the destination<\/strong> and the EXO team shared destination information and sample products for inspiration. <\/span><\/p>

\u2018There was a real buzz around the Korea<\/strong> stand throughout the show, and it was clear that there is a huge appetite for Korean culture, its wonderful cuisine and exploring beyond Seoul’, Nick explains. ‘Definitely a great alternative destination to Japan<\/strong> given how hectic it has become\u2019!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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‘‘We could share a clear understanding of our capability to deliver high-quality services in Saudi Arabia as well’<\/span><\/em><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDiscover Saudi Arabia<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Saudi Arabia: emerging destination<\/b><\/span><\/p>

Saudi Arabia, EXO\u2019s first foray beyond Asia, was on the radar of many partners. <\/span><\/p>

As an emerging tourism destination, the demand from the Spanish-speaking market remains low but this is all set to change as more hotels and experiences are developed in the Kingdom.<\/span><\/p>

With our experienced team of locals and international travel experts,<\/strong> partners were delighted to learn that EXO Saudi Arabia can deliver our signature style of innovative products at the high service standards<\/strong> we are known for.<\/span><\/p>

‘A key highlight was spreading the news of EXO Saudi Arabia,<\/strong> marking our expansion into regions beyond our established Asia expertise known by the attendees,’ Lucas explains. ‘We could share a clear understanding of our capability<\/strong> to deliver high-quality services in Saudi Arabia as well’.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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‘FITUR was a great opportunity for fostering meaningful connections within the travel industry<\/span>‘<\/span><\/span><\/em><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Beyond FITUR<\/b><\/span><\/p>

More than 153,000 travel professionals<\/strong> attended FITUR and over the course of three days, EXO met with more than 100 partners<\/strong>. But the networking didn\u2019t end there! Our team seized the opportunity to schedule additional meetings, dedicated training sessions<\/strong> and social events<\/strong> with partners in attendance and in the region.<\/span><\/p>

Lucas explains, \u2018In addition to our participation in FITUR we took the occasion to visit our partners’ headquarters in Madrid and join after-event dinners with esteemed partners from Latin America and Spain. FITUR was a great opportunity for fostering meaningful connections<\/strong> within the travel industry\u2019.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPartner with EXO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGet in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Korea, Saudi Arabia and other buzzworthy topics from FITUR 2024<\/p>\n","protected":false},"author":1,"featured_media":34436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[253],"tags":[],"class_list":["post-34425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exo-news"],"yoast_head":"\nFITUR 2024: Insights and key takeaways - EXO Travel Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exotravel.com\/blog\/en\/fitur-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FITUR 2024: Insights and key takeaways - EXO Travel Blog\" \/>\n<meta property=\"og:description\" content=\"Korea, Saudi Arabia and other buzzworthy topics from FITUR 2024\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.exotravel.com\/blog\/en\/fitur-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"EXO Travel Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoTravelGroup\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-06T22:58:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-08T07:20:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2024\/02\/madrid-1024x450.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EXO_Travel\" \/>\n<meta name=\"twitter:site\" content=\"@EXO_Travel\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/fitur-2024\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/fitur-2024\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/#\\\/schema\\\/person\\\/25f31f713ccd2c645ee56d896fb33fc0\"},\"headline\":\"FITUR 2024: Insights and key takeaways\",\"datePublished\":\"2024-02-06T22:58:46+00:00\",\"dateModified\":\"2024-02-08T07:20:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/fitur-2024\\\/\"},\"wordCount\":759,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/fitur-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/madrid.png\",\"articleSection\":[\"EXO News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/fitur-2024\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/fitur-2024\\\/\",\"url\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/fitur-2024\\\/\",\"name\":\"FITUR 2024: Insights and key takeaways - 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