{"id":28351,"date":"2023-09-22T12:06:40","date_gmt":"2023-09-22T05:06:40","guid":{"rendered":"https:\/\/www.exotravel.com\/blog\/en\/?p=28351"},"modified":"2023-10-07T04:09:23","modified_gmt":"2023-10-06T21:09:23","slug":"atws-2023","status":"publish","type":"post","link":"https:\/\/www.exotravel.com\/blog\/en\/atws-2023\/","title":{"rendered":"Adventure Travel World Summit 2023: Recap"},"content":{"rendered":"\t\t
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Adventure Travel World Summit (ATWS) came to a close on 14 September 2023 in Sapporo, Japan.\u00a0We asked EXO Director of Adventure, Matt Blench, to share his impressions and key takeaways from the event.<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The premier adventure travel trade event attracted more than 750 industry professionals from around the world<\/span> for a week of meetings, seminars and, of course, adventures.\u00a0<\/span><\/p>

\u2018This is my fourth time attending ATWS and Sapporo was the perfect host destination<\/strong>. The island of Hokkaido (where Sapporo is located) is an adventure playground, with plenty of options for outdoor activities in any season,\u2019 Matt explains.\u00a0<\/span><\/p>

Joining Matt at this year’s event were\u00a0 Joshua Bewig (Japan Adventure Team Manager), and Kit Loose (Adventure Product Development Manager)\u00a0<\/span><\/p>

Matt, Kit and Joshua held more than 20 meetings<\/strong> with partners as well as countless casual conversations with tour operators and agents from around the world.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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‘Adventure tourism is growing at a rapid pace and there is no sign of it slowing down any time soon.\u2019<\/span><\/em><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0\u2018Being in Japan, much of the buzz was about the adventure opportunities within the country. It\u2019s been booming since fully reopening earlier this year so the conversations focused on finding those more remote areas, ones that aren\u2019t yet on the radar<\/strong> and perfect for adventure,\u2019 Matt remarked.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Another popular topic at the 2023 Summit was cycling tours. \u2018Obviously it is an adventure summit, but I was still surprised at the number of people who wanted to talk about cycling<\/strong>. It is a sector that has been steadily growing since COVID,\u2019 Matt explained. <\/span>\u2018EXO has a long history pioneering cycling tours in Asia and beyond, so I was very excited to see this growing interest.\u2019<\/span><\/p>

Other popular discussion topics included family adventure travel, slow travel and luxury adventures.<\/strong> Summits and presentations further extended to themes of inclusive travel, travel technology and sustainability. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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‘We, as an industry, should be doing more for sustainability. <\/span><\/em>Everyone plays a part.’<\/span><\/em><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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For Matt, one of the most impactful sessions he attended was a \u2018campfire chat\u2019 with Intrepid Travel\u2019s Darryl Wade and ATTA founder Shannon Stowell. The industry giants talked about sustainability and pressed attendees to \u2018do more<\/strong>\u2019. <\/span><\/p>

\u2018They didn\u2019t hold back,\u2019 Matt remarked. \u2018They were quite firm in the belief that we, as an industry, should be doing more for sustainability. Everyone plays a part.\u2019<\/span><\/p>

Back in the Bangkok office, Matt sums up his experience at ATWS. \u2018There were a lot of great meetings and conversations. The one thing that was clearly evident is that adventure tourism is growing at a rapid pace and there is no sign of it slowing down.<\/strong>\u2019\u00a0 <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tReach out to EXO Adventure team<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tExplore our EXO Adventures<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Our insights and key takeaways from ATWS 2023<\/p>\n","protected":false},"author":1,"featured_media":28392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[253],"tags":[],"class_list":["post-28351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exo-news"],"yoast_head":"\nAdventure Travel World Summit 2023: Recap - EXO Travel Blog<\/title>\n<meta name=\"description\" content=\"The Adventure Travel World Summit (ATWS) was held in Sapporo, Japan in September 2023. 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