{"id":22605,"date":"2022-10-03T21:09:31","date_gmt":"2022-10-03T14:09:31","guid":{"rendered":"https:\/\/www.exotravel.com\/blog\/?p=22605"},"modified":"2023-11-04T08:58:24","modified_gmt":"2023-11-04T01:58:24","slug":"introducing-chief-purpose-officer","status":"publish","type":"post","link":"https:\/\/www.exotravel.com\/blog\/en\/introducing-chief-purpose-officer\/","title":{"rendered":"CPO: A new executive role at EXO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22605\" class=\"elementor elementor-22605\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ffb87a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ffb87a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe0540b\" data-id=\"fe0540b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-da8f2ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da8f2ec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-11ff94d\" data-id=\"11ff94d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee98f9b elementor-widget elementor-widget-image\" data-id=\"ee98f9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/trophees-innovation.lechotouristique.com\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/09\/IMG-20220709-WA0002-1024x683.jpg\" class=\"attachment-large size-large wp-image-22523\" alt=\"\" srcset=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/09\/IMG-20220709-WA0002-1024x683.jpg 1024w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/09\/IMG-20220709-WA0002-300x200.jpg 300w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/09\/IMG-20220709-WA0002-600x400.jpg 600w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/09\/IMG-20220709-WA0002.jpg 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b681a29\" data-id=\"b681a29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19867e1 elementor-widget elementor-widget-heading\" data-id=\"19867e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CHIEF PURPOSE OFFICER: <br>Laser-focused on a brighter future<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8b372e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b372e9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9b65ed0\" data-id=\"9b65ed0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8452bca elementor-widget elementor-widget-text-editor\" data-id=\"8452bca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As our industry rebuilds itself in the aftermath of the pandemic, there is a clear and unprecedented opportunity to do so better and more responsibly than before.<\/p><p>While EXO has always been a champion of sustainable travel, the time is right to take things a step further.<\/p><p>Guided by our belief that, when done right, travel is a powerful force for good in the world, every aspect of our business and operations moving forward will be driven by a singular purpose: to make destinations better places for people to live in and for travellers to visit.<\/p><p>To ensure this happens, we are proud to announce the promotion of Alexandra Michat, our long-time Director of Sustainability and EXO Foundation, to the position of Chief Purpose Officer (CPO).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4aed04c\" data-id=\"4aed04c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1c0dea elementor-widget elementor-widget-image\" data-id=\"e1c0dea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/10\/Certification-Laos.jpeg\" class=\"attachment-large size-large wp-image-22608\" alt=\"\" srcset=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/10\/Certification-Laos.jpeg 768w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/10\/Certification-Laos-225x300.jpeg 225w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/10\/Certification-Laos-450x600.jpeg 450w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0c04e00 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c04e00\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e8c12f6\" data-id=\"e8c12f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b340bcb elementor-widget elementor-widget-image\" data-id=\"b340bcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/10\/Earth-Hour-2-1024x768.jpg\" class=\"attachment-large size-large wp-image-22568\" alt=\"\" srcset=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/10\/Earth-Hour-2-1024x768.jpg 1024w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/10\/Earth-Hour-2-300x225.jpg 300w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/10\/Earth-Hour-2-1536x1152.jpg 1536w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/10\/Earth-Hour-2-2048x1536.jpg 2048w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/10\/Earth-Hour-2-600x450.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c463b76 elementor-widget elementor-widget-image\" data-id=\"c463b76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"515\" src=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/09\/IMG-20191206-WA0005-1024x659.jpg\" class=\"attachment-large size-large wp-image-22526\" alt=\"\" srcset=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/09\/IMG-20191206-WA0005-1024x659.jpg 1024w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/09\/IMG-20191206-WA0005-300x193.jpg 300w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/09\/IMG-20191206-WA0005-1536x988.jpg 1536w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/09\/IMG-20191206-WA0005-600x386.jpg 600w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/09\/IMG-20191206-WA0005.jpg 1599w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-be567df\" data-id=\"be567df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69d6cd8 elementor-widget elementor-widget-text-editor\" data-id=\"69d6cd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Through Alexandra\u2019s leadership of EXO Foundation over the years, we\u2019ve firmly established ourselves as role models within Asia and across the tourism industry.<\/p><p>Achievements in this realm are too numerous to mention here, but a few we are especially proud of that Alexandra was instrumental in are:<\/p><ul><li>Becoming the first DMC in Asia to be Travelife Certified.<\/li><li>Achieving this certification in all but one of our destinations.<\/li><li>Implementing a Carbon Neutral Travel scheme that not only offset the carbon emissions from guests\u2019 flights but also their entire tour programmes.<\/li><li>Screening the environmental and social performances of our partner hotels and our entire product line to identify and promote responsible options to our guests.<\/li><li>Through EXO Foundation, we fostered long-term trusted relationships with community based organizations addressing <wbr \/>challenges such as education,\u00a0women\u00a0empowerment, wildlife protection, etc.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-63ea4a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63ea4a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-44a9d15\" data-id=\"44a9d15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2384ba elementor-widget elementor-widget-text-editor\" data-id=\"e2384ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Moving forward, Alexandra\u2019s role as our new CPO will be to ensure we have a net positive impact which is achieved in three key areas of focus:<\/p>\n<p><b>Destinations<\/b>: promote sustainable, experience-rich travel with the lightest possible impact to environments and the greatest positive impacts to communities.<br><b>EXO People:<\/b> Create positive, enriching workplaces where our people feel and understand the positive impacts of their work on clients, the company and the environment.<br><b>Guests and Clients:<\/b> Develop travel products that educate, enlighten and enrich. Focus on quality over quanitity, and ensure that clients are well-educated on how their guests will travel responsibly when touring with us.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d5952bf\" data-id=\"d5952bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-238fd31 elementor-widget elementor-widget-image\" data-id=\"238fd31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"713\" height=\"779\" src=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/09\/IMG_20220926_104514.jpg\" class=\"attachment-large size-large wp-image-22527\" alt=\"\" srcset=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/09\/IMG_20220926_104514.jpg 713w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/09\/IMG_20220926_104514-275x300.jpg 275w, https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/09\/IMG_20220926_104514-549x600.jpg 549w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fd9ebf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7fd9ebf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae26927 elementor-widget elementor-widget-text-editor\" data-id=\"ae26927\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To help you<b> get to know a little bit more about Alexandra<\/b> and her new role, we sat down with her to ask a few questions:<\/p><p><strong>1. When did you first become involved in sustainability and why is it so important to you?<\/strong><\/p><p>I became involved in sustainability at the age of 14, when my friends and I created a small NGO working towards poverty alleviation in Romania. We were living in a very small town and there was a partnership between our town and another village in Eastern Romania, therefore we had decided to partner with local youths to set up projects such as cleaning the local river, funding scholarships and helping the implementation of a homestay \/ small accommodation established as a Community Based Tourism project. During the school year every year, we organized fundraisers, applied for grants and found private sponsors. Every summer we travelled to Romania by car from France with a paid driver since we were still too young to drive and set up these projects with our friends. It was thrilling to make friends and help the community while travelling through Europe. It was then that I decided that working to improve lives was what I wanted to do in life; working in local development and towards sustainability. Since then, my professional experiences have always led me to discover new fascinating fields of works such as microfinance, fair trade, social innovation, responsible tourism and more. Leading projects that protect the planet and benefit people allows me to truly live the motto \u2018Do what you love, love what you do\u2019.<\/p><p><strong>2. How can travellers benefit from the sustainable travel movement?<\/strong><\/p><p>Increasingly, travellers are taking their environmental and social impacts into consideration when booking travel. They are conscientious and aware that the choices they make while traveling affect the destination and I believe they are eager to learn more about how they can make better choices to tread lightly. Travelling responsibly enables them to reduce their carbon footprint, to help locals improve their livelihoods and to contribute to protecting natural resources.<\/p><p><strong>3. What is the chief role of a CPO and what do you most look forward to with this responsibility?<\/strong><\/p><p>A Chief Purpose Officer looks to ensure that the purpose of the company \u2013 why we exist \u2013 is demonstrated throughout our organization across our strategies, branding and culture, as well as in our external relationships and communications. Our purpose is what drives our values, our capabilities to take-risks, and helps us to define how to respond to others in both a business and societal contexts. The CPO\u2019s role is to bridge the gap between leadership intention and ensure action takes place throughout the organization to support our vision. In a nutshell, our purpose and values must be incorporated into what we sell, how we work, and how we treat people both inside and outside of EXO.<\/p><p>I look forward to working with teams in all our destinations so that people working for EXO understand how to their day-to-day lives tie into our purpose and values and to ensure that compensation is tied to their performance against those priorities.<\/p><p><strong>4. What are some key goals for us in the future?<\/strong><\/p><p>We are working towards B-Corp certification because we believe it will help us to reset our core mission and values to build-back-better than before. We will also continue leading climate action to reduce the environmental footprint of our business in our destinations, and create positive opportunities for communities to benefit from tourism, as well as enrich workplaces where people working for EXO have a clear sense of purpose and understand the positive impacts of their work.<\/p><p><strong>5. What role do people have in ensuring goals are met<\/strong><\/p><p>As part of my role, I look forward to ensuring that goals are clearly defined for each individual working at EXO and that we develop a positive working culture where EXO people can learn and thrive and have the opportunity to do great work they can be proud of.<\/p><p>Keen to learn more about how EXO is ensuring a brighter future for travel?<\/p><p>Say hello at <a href=\"mailto:alexandra@exotravel.com\">alexandra@exotravel.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Alexandra Michat brings a wealth of experience to strengthen EXO\u2019s focus on people and planet<\/p>\n","protected":false},"author":1,"featured_media":27333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1146,1402],"tags":[],"class_list":["post-22605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exo-people","category-people-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CPO: A new executive role at EXO - EXO Travel Blog<\/title>\n<meta name=\"description\" content=\"Meet our new Chief Purpose Officer and learn more about Exo Travel&#039;s commitment to people and planet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exotravel.com\/blog\/en\/introducing-chief-purpose-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CPO: A new executive role at EXO - EXO Travel Blog\" \/>\n<meta property=\"og:description\" content=\"Meet our new Chief Purpose Officer and learn more about Exo Travel&#039;s commitment to people and planet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.exotravel.com\/blog\/en\/introducing-chief-purpose-officer\/\" \/>\n<meta property=\"og:site_name\" content=\"EXO Travel Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoTravelGroup\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-03T14:09:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-04T01:58:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/10\/New-blog-header-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EXO_Travel\" \/>\n<meta name=\"twitter:site\" content=\"@EXO_Travel\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/introducing-chief-purpose-officer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/introducing-chief-purpose-officer\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/#\\\/schema\\\/person\\\/25f31f713ccd2c645ee56d896fb33fc0\"},\"headline\":\"CPO: A new executive role at EXO\",\"datePublished\":\"2022-10-03T14:09:31+00:00\",\"dateModified\":\"2023-11-04T01:58:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/introducing-chief-purpose-officer\\\/\"},\"wordCount\":1066,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/introducing-chief-purpose-officer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/New-blog-header-1.png\",\"articleSection\":[\"EXO People\",\"People &amp; Culture\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/introducing-chief-purpose-officer\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/introducing-chief-purpose-officer\\\/\",\"url\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/introducing-chief-purpose-officer\\\/\",\"name\":\"CPO: A new executive role at EXO - EXO Travel Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/introducing-chief-purpose-officer\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/introducing-chief-purpose-officer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/New-blog-header-1.png\",\"datePublished\":\"2022-10-03T14:09:31+00:00\",\"dateModified\":\"2023-11-04T01:58:24+00:00\",\"description\":\"Meet our new Chief Purpose Officer and learn more about Exo Travel's commitment to people and planet.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/introducing-chief-purpose-officer\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/introducing-chief-purpose-officer\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/introducing-chief-purpose-officer\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/New-blog-header-1.png\",\"contentUrl\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/New-blog-header-1.png\",\"width\":1920,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/introducing-chief-purpose-officer\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CPO: A new executive role at EXO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/\",\"name\":\"EXO Travel Blog\",\"description\":\"Travel Made Real\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/#organization\",\"name\":\"EXO Travel Group\",\"url\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Classic-Journeys-1.png\",\"contentUrl\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Classic-Journeys-1.png\",\"width\":900,\"height\":350,\"caption\":\"EXO Travel Group\"},\"image\":{\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ExoTravelGroup\",\"https:\\\/\\\/x.com\\\/EXO_Travel\",\"https:\\\/\\\/www.instagram.com\\\/exotravelgroup\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/exotravel\",\"https:\\\/\\\/www.pinterest.com\\\/exotravel\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/exotravel\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.exotravel.com\\\/blog\\\/#\\\/schema\\\/person\\\/25f31f713ccd2c645ee56d896fb33fc0\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1aaf19b4c24206b7a8134ab918439200d6288b7bde9c594c3979468fb18743aa?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1aaf19b4c24206b7a8134ab918439200d6288b7bde9c594c3979468fb18743aa?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1aaf19b4c24206b7a8134ab918439200d6288b7bde9c594c3979468fb18743aa?s=96&d=mm&r=g\",\"caption\":\"admin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CPO: A new executive role at EXO - EXO Travel Blog","description":"Meet our new Chief Purpose Officer and learn more about Exo Travel's commitment to people and planet.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.exotravel.com\/blog\/en\/introducing-chief-purpose-officer\/","og_locale":"en_GB","og_type":"article","og_title":"CPO: A new executive role at EXO - EXO Travel Blog","og_description":"Meet our new Chief Purpose Officer and learn more about Exo Travel's commitment to people and planet.","og_url":"https:\/\/www.exotravel.com\/blog\/en\/introducing-chief-purpose-officer\/","og_site_name":"EXO Travel Blog","article_publisher":"https:\/\/www.facebook.com\/ExoTravelGroup","article_published_time":"2022-10-03T14:09:31+00:00","article_modified_time":"2023-11-04T01:58:24+00:00","og_image":[{"width":1920,"height":800,"url":"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/10\/New-blog-header-1.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@EXO_Travel","twitter_site":"@EXO_Travel","twitter_misc":{"Written by":"admin","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.exotravel.com\/blog\/en\/introducing-chief-purpose-officer\/#article","isPartOf":{"@id":"https:\/\/www.exotravel.com\/blog\/en\/introducing-chief-purpose-officer\/"},"author":{"name":"admin","@id":"https:\/\/www.exotravel.com\/blog\/#\/schema\/person\/25f31f713ccd2c645ee56d896fb33fc0"},"headline":"CPO: A new executive role at EXO","datePublished":"2022-10-03T14:09:31+00:00","dateModified":"2023-11-04T01:58:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.exotravel.com\/blog\/en\/introducing-chief-purpose-officer\/"},"wordCount":1066,"commentCount":0,"publisher":{"@id":"https:\/\/www.exotravel.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.exotravel.com\/blog\/en\/introducing-chief-purpose-officer\/#primaryimage"},"thumbnailUrl":"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/10\/New-blog-header-1.png","articleSection":["EXO People","People &amp; Culture"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.exotravel.com\/blog\/en\/introducing-chief-purpose-officer\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.exotravel.com\/blog\/en\/introducing-chief-purpose-officer\/","url":"https:\/\/www.exotravel.com\/blog\/en\/introducing-chief-purpose-officer\/","name":"CPO: A new executive role at EXO - EXO Travel Blog","isPartOf":{"@id":"https:\/\/www.exotravel.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.exotravel.com\/blog\/en\/introducing-chief-purpose-officer\/#primaryimage"},"image":{"@id":"https:\/\/www.exotravel.com\/blog\/en\/introducing-chief-purpose-officer\/#primaryimage"},"thumbnailUrl":"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/10\/New-blog-header-1.png","datePublished":"2022-10-03T14:09:31+00:00","dateModified":"2023-11-04T01:58:24+00:00","description":"Meet our new Chief Purpose Officer and learn more about Exo Travel's commitment to people and planet.","breadcrumb":{"@id":"https:\/\/www.exotravel.com\/blog\/en\/introducing-chief-purpose-officer\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.exotravel.com\/blog\/en\/introducing-chief-purpose-officer\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.exotravel.com\/blog\/en\/introducing-chief-purpose-officer\/#primaryimage","url":"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/10\/New-blog-header-1.png","contentUrl":"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2022\/10\/New-blog-header-1.png","width":1920,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.exotravel.com\/blog\/en\/introducing-chief-purpose-officer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.exotravel.com\/blog\/en\/home\/"},{"@type":"ListItem","position":2,"name":"CPO: A new executive role at EXO"}]},{"@type":"WebSite","@id":"https:\/\/www.exotravel.com\/blog\/#website","url":"https:\/\/www.exotravel.com\/blog\/","name":"EXO Travel Blog","description":"Travel Made Real","publisher":{"@id":"https:\/\/www.exotravel.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.exotravel.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.exotravel.com\/blog\/#organization","name":"EXO Travel Group","url":"https:\/\/www.exotravel.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.exotravel.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2020\/02\/Classic-Journeys-1.png","contentUrl":"https:\/\/www.exotravel.com\/blog\/wp-content\/uploads\/2020\/02\/Classic-Journeys-1.png","width":900,"height":350,"caption":"EXO Travel Group"},"image":{"@id":"https:\/\/www.exotravel.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ExoTravelGroup","https:\/\/x.com\/EXO_Travel","https:\/\/www.instagram.com\/exotravelgroup","https:\/\/www.linkedin.com\/company\/exotravel","https:\/\/www.pinterest.com\/exotravel\/","https:\/\/www.youtube.com\/user\/exotravel"]},{"@type":"Person","@id":"https:\/\/www.exotravel.com\/blog\/#\/schema\/person\/25f31f713ccd2c645ee56d896fb33fc0","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/1aaf19b4c24206b7a8134ab918439200d6288b7bde9c594c3979468fb18743aa?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1aaf19b4c24206b7a8134ab918439200d6288b7bde9c594c3979468fb18743aa?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1aaf19b4c24206b7a8134ab918439200d6288b7bde9c594c3979468fb18743aa?s=96&d=mm&r=g","caption":"admin"}}]}},"_links":{"self":[{"href":"https:\/\/www.exotravel.com\/blog\/wp-json\/wp\/v2\/posts\/22605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.exotravel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.exotravel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.exotravel.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.exotravel.com\/blog\/wp-json\/wp\/v2\/comments?post=22605"}],"version-history":[{"count":7,"href":"https:\/\/www.exotravel.com\/blog\/wp-json\/wp\/v2\/posts\/22605\/revisions"}],"predecessor-version":[{"id":28240,"href":"https:\/\/www.exotravel.com\/blog\/wp-json\/wp\/v2\/posts\/22605\/revisions\/28240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.exotravel.com\/blog\/wp-json\/wp\/v2\/media\/27333"}],"wp:attachment":[{"href":"https:\/\/www.exotravel.com\/blog\/wp-json\/wp\/v2\/media?parent=22605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.exotravel.com\/blog\/wp-json\/wp\/v2\/categories?post=22605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.exotravel.com\/blog\/wp-json\/wp\/v2\/tags?post=22605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}